About Will

I'm Will Alfaro, founder and leader of The Property People at Coldwell Banker Realty — a team of 40 agents serving buyers, sellers, renters, and investors across the entire state of New Jersey. Since 2004, I've built my career on a simple belief: real estate should make a real impact in people's lives. Whether you're buying your first home, selling a multi-family, relocating, or searching for a luxury property, my team and I treat you like family and guide you through every step with honesty, market expertise, and a relentless drive to get you the best outcome. As a bilingual (English/Spanish) agent, I'm proud to serve New Jersey's diverse communities — and my mission goes beyond closings: I'm here to help shape and elevate the real estate industry across our state. Because where there's Will, there's a way.