About Brad

“My goal is simple: build trust, earn your loyalty, and always operate with mutual respect.” — Brad F. Cole, Real Estate Broker - Los Angeles REALTOR® | Seller Representative Specialist (SRS) | Accredited Buyer’s Representative (ABR) | Certified Luxury Home Marketing Specialist (CLHMS) Brad F. Cole is a Los Angeles real estate broker with more than 25 years of experience representing buyers, sellers, and investors. An Accredited Buyer’s Representative (ABR), Seller Representative Specialist (SRS), and Luxury Home Marketing Specialist, Brad focuses on the Westside communities of Marina del Rey, Venice, Playa Vista, Santa Monica, and surrounding Los Angeles neighborhoods. Real estate has been part of Brad’s life since long before he earned his license. Growing up around his family’s real estate business, he spent weekends helping with open houses, working on rental properties, and learning firsthand that real estate is about much more than houses—it’s about people, money, opportunity, and trust. Licensed since 2000, Brad has participated in hundreds of transactions spanning residential sales, luxury homes, condominiums, investment properties, and complex negotiations. That depth of experience gives him a long-term perspective on the Los Angeles market and an understanding that no two properties, clients, or transactions are exactly alike. Brad’s approach is straightforward: provide good information, give clear advice, negotiate hard, and never lose sight of whose money and interests are at stake. He believes great representation isn’t about pressure or salesmanship. It’s about understanding the client, knowing the market, anticipating problems, and helping people make confident decisions. With a background in computer science, Brad also brings an analytical mindset to his work. He combines decades of market experience with current technology, data, and modern marketing strategies to help sellers position their properties effectively and help buyers understand not simply what a property is worth, but why. Brad’s connection to the community extends beyond real estate. He has supported organizations including the Wounded Warrior Project and the Boys & Girls Club, and as a longtime dog owner, he understands that finding the right home sometimes means satisfying the four-legged members of the family, too. Whether you’re selling a longtime home, buying your first, evaluating an investment, or simply trying to understand your options, Brad brings the same priorities to every relationship: Your home. Your money. Your trust.