About Tony

Taste and substance are amplified in impactful ways to fulfill the desires of every customer who partners with Coldwell Banker Realty agent Tony Florez. With 30 years of professional photography expertise, he delivers an artistic, superior approach to sellers and buyers throughout Southern California. Not a day goes by that he doesn't find a way to leverage his creative business talents to benefit his real estate clients, from attractive staging to precise closing details. Tony conducts most of his business throughout the scenic neighborhoods of Coastal Orange County. Having established affluent contacts from his photography business, his clients range from jet-setting, business-minded individuals to families with multiple homes to investors. With passion for real estate, his goal is to improve the lives of those around him. Tony's acuity for business stems from his years as a photographer, which prove as a vast differentiator in all facets of selling and buying homes – from technology to marketing to negotiations. Working for high-profile customers over the years allowed him to refine the way he listens to his real estate clients and better equipped him to deliver optimal products for their specific needs. His artistic lifestyle and eye for design, especially styling for the luxury market, enable him to provide a unique perspective, particularly in the marketing of homes. With deep attention to detail, he utilizes his advanced technological skills to provide outstanding digital marketing concepts to reach buyers. Buyers benefit from his insider knowledge of the market. Recently affiliated with Coldwell Banker Realty, his marketing expertise and reach are undoubtedly bolstered by the trusted world-class brokerage. Sincere to the core, it is inherent for Tony to treat his clients with honesty and transparency. He is unwaveringly honest and open about the pros and cons of any potential investment, fully aware of the magnitude of these decisions. With a steady hand, he guides buyers and sellers through every aspect of the transaction. Also a good listener, he is happy to make himself available to answer any questions and serve as a solid sounding board. Through trust and precision in the execution of his craft, it's his mission to build a lifetime relationship with each of his clients. It's his hope that together, each of you can build a path forward. While his eye is consistently on the housing market, Tony makes time to appreciate all that his community has to offer. He and his family love going on adventures together, checking out local events, live music, concerts and sporting events. Thanks to his success in photography, he's experienced many thrilling opportunities – appearing on national television, traveling the world and working with celebrities. He served as the president of the Professional Photographers of the OC for many years and was honored with several international photography awards through WPI. If you are a buyer or seller with a vision for your next home, you can rely on the local expertise and versatility Tony Florez has been providing customers for over a decade. Whatever your hopes and dreams, he is sure to direct you to a picture-perfect destination.