About Greg

Thank you for welcoming me into your home. I approach the sale of your property with the utmost seriousness, treating your investment as if it were my own. Every dollar spent on renovations-whether it's for paint, flooring, or other updates-should yield at least a threefold return when we sell. I specialize in connecting real estate buyers and sellers throughout the San Diego County Coastal market, focusing on areas such as Solana Beach, Del Mar, Rancho Santa Fe, Cardiff, Encinitas, La Jolla, Carmel Valley, and Pacific Beach. My expertise stems from a deep understanding of these unique communities. As a real estate professional in San Diego County, I constantly analyze local, national, and international market trends, as well as broader economic developments, to help my clients make informed decisions. Beyond market analysis, I dedicate myself to mastering negotiation techniques, marketing strategies, sales psychology, and emerging technology to provide unparalleled service. Whether you're a buyer or seller-local or international-my team leverages cutting-edge technology and practical market expertise to ensure a seamless and successful transaction. My Story From an early age, I was immersed in the world of real estate. I grew up assisting my late father with remodeling his investment properties, dreaming of one day building my own real estate portfolio. That dream took shape when I purchased and remodeled my first home. I was hooked. Decades later, after completing countless property transactions totaling tens of millions of dollars, I now share my passion and knowledge to help clients achieve their own real estate dreams. Before dedicating myself fully to real estate, I built a successful career in the television news industry as an Emmy Award-winning investigative reporter and news anchor. I worked in major markets across the country, including Los Angeles and San Diego, earning more than 50 awards for excellence-13 Emmys and the prestigious Edward R. Murrow Award among them. Ultimately, my passion for real estate drew me back home. Today, I channel that same drive for excellence into marketing, negotiation, and market analysis to deliver exceptional results for my clients. My wife, Melissa, and I are grateful to live, work, and play in Del Mar, alongside our 13-year-old son, 9-year-old daughter, and our three-year-old mutt, Charlie.