About Francisco

Hi, I’m Francisco Ruiz a dedicated real estate professional proudly serving all of Santa Cruz County and Southern Arizona with Coldwell Banker Realty. As a local entrepreneur, business owner, and active member of the community, I believe real estate is about much more than buying and selling homes, it’s about helping people build the lifestyle and future they want. Growing up and working in this area has given me deep knowledge of the local market, from Rio Rico and Nogales to Tubac, Green Valley, and beyond. My experience as both a real estate agent and business owner keeps me connected to the people, growth, and opportunities shaping our communities every day. I pride myself on providing honest guidance, strong communication, and a hands-on approach throughout every transaction. Whether you’re a first-time homebuyer, relocating, investing, or selling a luxury property, my goal is to make the process smooth, strategic, and successful while always putting your best interests first. Known for my work ethic, negotiation skills, and commitment to client service, I strive to create lasting relationships built on trust and results. When I’m not helping clients, you’ll usually find me spending time with my family, supporting local businesses, or working on new projects that continue to strengthen our community. If you’re looking for a knowledgeable agent with local expertise, strong marketing, and a genuine passion for helping people, I’d love the opportunity to work with you.