About Jillian

Get to Know Me As a full-time REALTOR in the Greater La Crosse Area, I am honored to lead Jillian Hugo & Associates, consistently recognized as a top-performing team with Coldwell Banker River Valley, REALTORS. With a deep understanding of the local luxury market and the global reach of Coldwell Banker Global Luxury, I am passionate about delivering exceptional experiences for my clients. Real Estate is not just about buying or selling houses - it's about guiding my clients through some of the most meaningful and significant decisions of their lives. I believe a house is more than just a property - it's where memories are made, families grow, and futures are built. That's why I approach each client's journey with care, expertise, and an unwavering dedication to achieving their goals. Since beginning my real estate career in 2001, I've honed a hands-on, personalized approach that has earned me a trusted reputation among my clients and peers. My success stems from a blend of expert negotiation strategies, sound investment advice, and a passion for helping my clients maximize their equity, whether they're purchasing their dream home, selling for the best possible return, or seeking the perfect investment opportunity. Family is at the heart of everything I do. I cherish time spent with my daughter, Ariana, and my dog, Buddy, whether we're relaxing at home, paddleboarding at the lake, or simply enjoying each other's company. This balance between professional dedication and personal connection fuels my gratitude for the love and support I have around me. I'm proud to pair my intimate market knowledge with cutting-edge tools, innovative technology, and the global network of Coldwell Banker. Together, these resources allow me to deliver results while maintaining the adaptability and perseverance that have become hallmarks of my career. I'm grateful to be a trusted advisor, a passionate advocate, and a partner in turning my clients' real estate aspirations into reality. RECOGNITION: Top 1 percent in total volume and transactions in the nation (REAL Trends ) Top in sales at Coldwell Banker River Valley, REALTORS, for the last five years Top 3 percent in sales of all Coldwell Banker agents nationwide for the last three years Top 20 in total sales in the local Multiple Listing Service for the last five years ADDITIONALLY, I CONSISTENTLY STRIVE TO: Achieve 98 percent of client listing price (local industry average is 94 percent) Sell listings in just over 30 days on average (local industry average is 71 days) The results mean more money for my clients in a shorter period of time and with minimal inconvenience. Clients praise Jillian’s negotiation skills, foresight and creative problem-solving, noting she does whatever it takes to get the deal done for them.