About Paula

Paula has repeatedly been named one of Austin’s Platinum Top 50 Realtors® during her career. Her proven track record attracts buyers and seller who truly want an extraordinary Realtor® to represent their best interests. Getting the maximum value for your home sale or purchase does not happen by accident. As a Certified Luxury Home Marketing Specialist (CLHMS) and master negotiator, Paula has the experience, education, team and systems to ensure she exceeds your expectations and brings you maximum value. Meet Paula Greenfield: This loving mother and tennis enthusiast genuinely cares about making a difference in her community and for her clients. Working together with her father, Dusty Rhodes, Paula delivers unbeatable customer service and has over 20 years of experience negotiating for home buyers and sellers. Repeatedly ranked among Austin’s top Realtors®, Paula has the proven processes, market knowledge and expertise to help every client buy and sell for the maximum value. Paula Greenfield is one of the most skilled and knowledgeable Realtors® Austin has to offer. A graduate of the Real Estate Institute [GRI], a Certified Residential Specialist [CRS], and a Certified Negotiations Expert [CNE], Paula has been ranked among the top one percent of Realtors in Austin. She is consistently listed as one of the Platinum Top 50 Realtors® in Austin, an award that recognizes agents based not just on their sales volume, but one their community and philanthropic involvement as well. Indeed, aside from her world-class credentials, Paula is truly passionate about serving her community and her clients. “I love helping and serving people, and I also love homes and architecture”, she says. “Real estate is the perfect combination.” Born in Texas and raised in Little Rock, Arkansas, Paula’s interest and training in real estate began at an early age, simply by observing her parents. “My mother was a full-time Realtor®, and watching her work is what really got me interested in this business,” remembers Paula. “In high school, I would go with her to open houses and property tours. I learned a lot from her.” Paula’s father Dusty is also an experienced real estate developer, entrepreneur, and engineer. “Real estate is in my family blood, I love it!” Becoming a Realtor® was always one of Paula’s lifelong goals, as she focused on real estate while attending the University of Arkansas, eventually earning a degree in Marketing and Finance. During her college years, she cheered on the Hogs football and basketball teams and was a member of the Razorback Pom Pom Squad and a dedicated member of her sorority. After spending just over a decade in Dallas, Paula and her husband, Rip relocated to Austin in 1999, where she continued to grow her family and quickly entered the Austin real estate market as a full-time Realtor. When buyers and sellers choose Paula as their real estate agent, they are choosing a professional team of experts who collaborate and support their goals from beginning to end. Paula partners with her father, Dusty who brings over 40 years of business, contracting, engineering, investing, and real estate development experience to the table. “It’s wonderful to have a partner I can absolutely trust,” Paula says. “Together, we can completely take care of our clients. Instead of getting just one Realtor®, you’re actually getting a team.” As an active parent in Austin for 18 years, Paula has formed extensive community networks and gained and exceptional understanding of Austin’s eclectic neighborhoods and school systems. She puts this expertise to work to help clients prioritize their lifestyle needs and organize a well-defined home search plan. “Dusty and I go above and beyond to understand the lifestyles of our clients. It’s not just about opening doors for people. It’s really getting to know them, so we can place them in the right neighborhood that suits them perfectly. It’s finding them that special place to call home and getting them settled into the community that they chose.” With Coldwell Banker ®, Paula makes sure that a home is a wise investment for the future by coordinating an expert home inspection, evaluating future home ownership and maintenance costs, and examining the appreciation for the property and neighborhood. Paula and Dusty also guide buyers towards selecting the right type of lender and loan that best fits their individual financial needs. Paula has extensive experience working with clients all over the metroplex. As a Certified Luxury Home Marketing Specialist, she is especially adept at helping sophisticated clients buy and sell multi-million dollar properties. She also assists first time home buyers, those looking to find that special Second home or Vacation Home, a Retirement Home, Investment Property, and clients relocating from out of town. “When clients are new to the city, I really get a charge out of helping them get settled and plugging them in to the Austin lifestyle,” she says. “I like to not only find them a home, but help them meet friends, find a doctor they can trust, a hairdresser or a great restaurant.” For home sellers, Paula is a property-marketing expert. She studies the neighborhood market competition, identifies a target buyer audience, and aligns a home’s staging and marketing to attract the maximum value for the home. With a thorough pre-inspection and home preparation process, sellers can fix major issues and get the home in top-notch condition. “Depending upon our Client’s goals, timing and budget - we customize our marketing plan to each individual’s situation to maximize the amount they can get for their home.” For over five years, Paula has been a dedicated volunteer with the Texas Advocacy Project. “This is a great organization that provides free legal assistance and support to victims of domestic violence,” she explains. “I’ve personally seen this project benefit the lives of so many women, helping them escape very terrible situations and make a new start.” Paula and her sons are also involved with the Young Men’s Service League, a mother-son organization that encourages high school boys to participate in service projects at various local organizations such as Austin Pets Alive, Capital Area Food Bank, Mobile Loaves and Fishes, Caritas, and many others. Paula also takes her passion for service around the world, most recently returning from a mission trip in Nicaragua. Always dedicated to her clients’ best interest, Paula goes above and beyond to make the buying and selling processes as smooth, enjoyable, and worry-free as possible. “Home buyers and sellers are busy people,” she says. “I love to use my skills to help free up my clients’ time and take issues off their hands.” With Paula on their