The property is in a "great location on busy Rivergate Pkwy in the growing Goodlettsville business district. At I-65 and about 20 minutes to downtown Nashville." Nashville is mentioned alongside Austin and Raleigh-Durham as markets experiencing significant multifamily property development, suggesting overall commercial growth. The area has approximately "10,000 daily traffic count" according to commercial listings, making it attractive to businesses reliant on visibility and foot traffic. Local business owners, investors, and city leaders are optimistic about the revitalization of the Rivergate area, with the city manager noting that new businesses are "just a piece of the equation of just making RiverGate something viable and thriving again. Starting with the revitalization and repurposing of Rivergate Mall. Sprouts grocery, BJ's Warehouse and other businesses. Reap the rewards of an early investment in purchasing and developing this parcel.