About Johanna

Organized and effective at communicating, Coldwell Banker Realty agent Johanna Castaneda instinctively guides clients through the real estate process by applying active listening, patience and financial acumen, which she honed during her 10 years in the banking industry. During her time in banking, she served several customer service positions, learning and growing along the way, which led to a management position where she helped others grow and develop. She has a history of paving an informed pathway and educating others about best practices – formerly helping small business owners and students understand budgets and financial solutions and success – and applies this same passion and leadership for her real estate clients. She complements this informed approach with a can-do, enthusiastic demeanor and resourceful strategies to achieve a smooth experience for her clients. Johanna is bilingual in Spanish and English and serves the Berks, Lehigh Valley and Lancaster, Pennsylvania, counties. As a Berks County native, she has extensive knowledge of the region and can speak to its past, present and near-future trends. Johanna also specializes in breaking down complex grants, programs and details for the Hispanic community and first-time home buyers (even, at times, volunteering at the neighborhood housing community). Additionally, Johanna leverages her connections and established relationships with lenders, title companies, insurance agents and other vetted vendors to help her clients with relocating, staging or handling specific circumstances. Johanna is full-time agent and has the flexibility to accommodate her schedule to match clients' needs. She is further supported by the cutting-edge technology and world-class marketing support of the Coldwell Banker® brand, one of the most well-known and trusted names in real estate. For buyers, she considers area amenities while creating tailored searches and carefully analyzes and presents market statistics so her clients can make the most informed decisions. For sellers, Johanna provides staging recommendations aimed at showing the potential lifestyle the home could offer and has it professionally photographed. Then, she creates marketing campaigns – composed of digital and print brochures, virtual tours, postcards, social media assets and eBlasts – and ensures the property has exposure across all major platforms. Rounding out this comprehensive strategy, Johanna uses an honest, determined approach at the negotiation table to advocate best for her clients. When she is not helping others with their real estate needs, Johanna enjoys spending time with her family, adventuring outdoors and relaxing at the beach. Systematic, professional and intelligent, Johanna Castaneda would love to walk you through a seamless real estate process. Give her a call today.