About Sammy

Samuel Rivera – Broker/Sales AssociateColdwell Banker Realty | Wayne, NJ For more than three decades, Samuel Rivera has been helping buyers and sellers throughout Northern New Jersey navigate one of life’s most important decisions — buying or selling a home. With 31 years of full-time real estate experience and 26 years with Coldwell Banker Realty, Samuel brings knowledge, professionalism, and trusted guidance to every transaction. Samuel believes real estate is about more than properties—it’s about people, relationships, and trust. He takes the time to understand each client’s goals and works closely with them to make the buying or selling process smooth, informed, and successful. As a residential sales and marketing specialist, Samuel helps sellers position their homes effectively in today’s market while guiding buyers toward the right home for their needs and lifestyle. His experience, strong negotiation skills, and deep understanding of the local market allow him to confidently guide clients from the first conversation through closing. Clients value Samuel’s honesty, calm approach, and dedication to providing exceptional service. His goal is not simply to complete a transaction, but to build lasting relationships and ensure his clients feel confident every step of the way. Outside of real estate, Samuel has been married for 30 years and is the proud father of four sons — Matthew, Marcus, Michael, and Elliot. The same values of family, integrity, and commitment guide the way he serves every client.