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Theza Friedman

Sales Associate

Coldwell Banker Realty

License #: RS372041

License #: 1751457
About Theza

Real estate has always been about people, relationships, and timing — and that perspective shapes everything I do. I’ve lived in Princeton Junction for over 24 years with my husband, our two children, and our pup. This community isn’t just where I work — it’s where I’ve raised my family, built lasting relationships, and remained deeply involved through local organizations and philanthropy. That connection gives me a genuine understanding of the neighborhoods, schools, and lifestyle factors that matter most. My career path has been anything but typical. I began in the fashion industry, buying internationally and selling stateside- where presentation, detail, and branding are essential. I later spent years in the .com space building, shaping and leading an expansive sales team as well as heading up a robust events division, putting on large scale events nationwide. Later, I acted as a consultant for startups and local businesses, advising on strategy, marketing, and growth. These experiences sharpened my ability to think creatively, negotiate strategically, and adapt quickly — skills that serve my real estate clients every day. Today, I bring that blend of creativity and business acumen to every transaction. From preparing a home for market to guiding buyers through competitive conditions, I approach each step with care, discretion, and precision. As a top 1% Coldwell Banker agent worldwide and a Global Luxury Specialist, I pair deep local expertise with the reach of a world-class global network. My clients benefit from sophisticated marketing, strong advocacy, and a calm, steady presence throughout the process. What matters most to me is how my clients feel: informed, supported, and confident. Many relationships extend well beyond the transaction — a reflection of trust built over time. If you’re considering buying, selling, or simply want a thoughtful conversation about the market, I’d be honored to be a resource. Always here. Always at your service.

Designations
  • Certified Rental Agent
  • Luxury Property Specialist
  • Smart Home Certified
Spoken Languages

English

Awards

International Diamond Society

International Diamond Society

International Diamond Society

International Diamond Society

International President's Circle

International President's Circle

International President's Elite

International President's Elite

International President's Elite

Contact

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Contact

Yes, I would like more information from Coldwell Banker. Please use and/or share my information with a Coldwell Banker agent to contact me about my real estate needs.

By clicking Contact I agree a Coldwell Banker Agent may contact me by phone or text message including by automated means and prerecorded messages about real estate services, and that I can access real estate services without providing my phone number. I acknowledge that I have read and agree to the Terms of Use and Privacy Notice.