Want to create the Branson Shire?This centrally located tract in the heart of Branson is zoned for STR and within walking distance of the new indoor sports complex that is expected to bring over 200,000 overnight visitors per year that has recently been approved by the City. PERFECT location for a high performing experiential lodging development. Rare ~19.01-acre development land in Branson's Branson Meadows Phase 2 area on Deer Valley Drive (Lots 17, 18 & 20; Taney parcel 08-9.0-31-000-000-003.005). Marketed as blank-slate development land for unique short-term rental / vacation lodging concepts--not a finished residence.Located behind Branson Mill Mall and very close to the entrance of the Mammoth Field House, which is expected to begin construction soon.Positioning this tract for lodging demand tied to upcoming sports entertainment traffic.The Deer Valley / Branson Meadows corridor already supports cabin and vacation-rental activity, giving STR-minded developers nearby use context. The broader Branson Meadows mixed-use plan (City of Branson / Philcrest; ~136 acres near Gretna Rd & Town and Country) contemplates hotel, multifamily, sports entertainment, and a proposed ~$100M indoor sports facility (~149k sf with basketball, volleyball, and pickleball courts) on ~17 acres on Gretna Rd in the Meadows area near the Chamber--positioned to draw tournament and out-of-town overnight visitors as that project advances through approvals and delivery. Do not treat sports amenities as complete; buyer to verify timing and status.City of Branson zoning MU (Mixed-Use); short-term/nightly rental is a permitted use in MU subject to city license and tourism tax--buyer to verify current requirements. Utilities, access, and entitlements to be confirmed by buyer. Strong acreage for phased cabin, treehouse, or experiential lodging concepts (full service development services available through OMG Development LLC).