About Serena

As the Assistant Branch Manager of Coldwell Banker Realty in Rochester, I am passionate about helping real estate professionals unlock their full potential. With more than 27 years on the mortgage side of the Coldwell Banker family, I bring a deep understanding of every aspect of the real estate transaction and the support agents need to succeed. My leadership style is rooted in collaboration, innovation, and support. I believe every agent deserves the tools, resources, and coaching that will elevate their business. At Coldwell Banker Realty, I work side-by-side with my agents to ensure they not only meet their goals but surpass them. Whether it’s through advanced marketing platforms, ongoing training opportunities, or one-on-one strategy sessions, I am committed to providing the guidance and structure agents need to succeed in today’s ever-changing market. Beyond real estate, I’m proud to be both a mom and a business owner. I run a successful horse boarding facility, which has taught me the importance of hard work, consistency, and community. These same values carry into how I lead—building a culture where agents feel valued, encouraged, and inspired. I believe that a rising tide lifts all ships. When one agent grows, we all grow. My mission is to create a brokerage where success is celebrated, teamwork is encouraged, and innovation is embraced. If you are looking for a manager who will invest in your growth, champion your business, and connect you with the power of Coldwell Banker’s unmatched brand and resources, I would love to have a conversation with you. Together, we can take your real estate career to the next level.