Put the power of the Coldwell Banker brand behind your business
Benefit from cutting-edge market analysis, industry-leading technology suite, and invaluable support. Your advantage in real estate starts with the Coldwell Banker® network.
An Iconic Brand
When you affiliate with the Coldwell Banker® brand, you’re building your business with the support of one of the recognized and trusted names in real estate.
For 120 years, the Coldwell Banker brand has helped guide people home—earning trust across generations and markets.
Today, that legacy is paired with a modern, high-impact marketing strategy designed to do more than build awareness:
- Consumers who saw Coldwell Banker advertising are 4.5x more likely to work with a Coldwell Banker affiliated agent¹
- For people who saw the Move Meter® ads, brand consideration more than doubled.²
- 9 in 10 consumers who recall Coldwell Banker ads are more likely to visit coldwellbanker.com ¹
This is brand power translated into real business value, helping support lead activity and listing opportunities in your market.
1 Coldwell Banker/Quester Consumer Research April 2025
2 September 2024 Ace Metrix consumer survey
National Scale. Local Advantage.
The scale of a national brand, applied where it matters most—locally.
Through premium media placements, always-on marketing and high-quality creative, we keep the brand visible, relevant and top of mind with today’s consumer.
That national presence helps fuel local business opportunities, equipping affiliated companies with tools, content and customizable assets that can be activated in their own markets.
Paired with innovative technology like the Move Meter®, which helps consumers compare cities based on cost of living and quality of life, affiliated agents are empowered to:
- Start more meaningful client conversations
- Deliver stronger, more informed guidance
- Stand out in a more competitive landscape
The result: greater visibility, stronger credibility and enhanced presence in your market.
Built on 120 Years of Legacy. Scaled for What’s Next.
The Coldwell Banker® brand combines a 120-year legacy with real scale—creating a strong foundation for your business.
As the brand that has guided more homebuyers and sellers than any other company in America*, that experience continues to shape how we support affiliated companies today.
- $246+ billion in annual sales volume¹
- 449,698 U.S. transaction sides¹
- Network presence across 50+ countries ²
This scale supports:
- Referral opportunities across markets
- A global network that expands your reach
Whether you’re an independent broker-owner or expanding your footprint, the Coldwell Banker brand provides tools and network to help you build something lasting.
¹Based on Coldwell Banker Financial Data 01/01/2025 - 12/31/2025
²As of 04/21/2026
*Based on the 120 year history of the Coldwell Banker brand and transaction longevity compared to other national real estate brands.
The Numbers Are In
With statistics like these, it's easy to see how the Coldwell Banker brand helps you achieve your business goals.
¹Based on Coldwell Banker Financial Data 01/01/2025 - 12/31/2025. ²Ace Metrix Scores 2012-2025, Real Estate Category.
Coldwell Banker Global Luxury® program
Diversify your business with resources tailored to the luxury market.
$260 Million
Daily Luxury Sales*
Representing some of the most exceptional properties across the Americas, Europe, and beyond, the Coldwell Banker Global Luxury® program reflects a longstanding commitment to excellence in luxury real estate.
Participants are welcomed into an international network of Luxury Property Specialists in addition to receiving access to invaluable learning and development opportunities, including a luxury certification course, audience-and-market-specific trend analysis, and targeted advertising opportunities.
Learn More
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2025. USD$.
Testimonials
Interested in franchise opportunities? Let’s talk.
©2026 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker and the Coldwell Banker Logo are trademarks of Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3119. Coldwell Banker Real Estate LLC, 175 Park Avenue, Madison, NJ 07940.