About Ben

I’m Ben Franklin, a real estate advisor with Coldwell Banker Realty, proudly serving buyers and sellers throughout Pensacola and Northwest Florida. With more than four decades in sales, over 15 years in real estate, and a strong background in mortgage banking, I bring a depth of experience and perspective that allows my clients to make informed, confident decisions. My approach to real estate is built on integrity, expertise, and a genuine commitment to the people I serve. I believe my role is not simply to facilitate a transaction, but to act as a trusted advisor—providing honest guidance, clear market insight, and thoughtful strategy tailored to each client’s goals. I don’t believe in pressure or inflated promises. Instead, I focus on transparency, education, and results. Because of my experience on both the real estate and lending sides of the business, I’m able to help clients understand not just what to do, but why it makes sense financially and strategically. Whether I’m advising a seller on pricing and positioning a home for maximum value, or guiding a buyer through financing options, inspections, and negotiations, my priority is always protecting my client’s best interests. Clients often describe my style as calm, approachable, and steady—especially valuable during high-stakes or emotional transactions such as relocation, probate, downsizing, or investment purchases. I take the time to explain complex details in a straightforward way, keeping my clients informed and confident from our first conversation through the closing table. Backed by the global reach and trusted reputation of Coldwell Banker Realty, I combine world-class marketing and resources with personalized, hands-on service. My mission is simple: to help my clients make smart decisions, reduce stress, and achieve strong results with professionalism and integrity. When you work with me, you’re not just hiring a Realtor—you’re partnering with an experienced advisor who values trust, clarity, and long-term relationships.