About Bruce

Bruce has been an entrepreneur with nearly three decades of experience. He thrives on cultivating robust, enduring relationships to drive the success of his businesses. In 1998, he founded Hearon Advisory Group, a financial planning firm with locations in Venice and Sarasota. As a seasoned Registered Investment Advisor, Bruce staunchly believes in real estate as one of the most valuable long-term investments. Collaborating closely with his wife and business partner, Michelle, of 34 years, they rank among the top 5% real estate teams in Lakewood Ranch, FL. His approach in both real estate and financial realms is consistent-honesty, transparency, and a commitment to being a true fiduciary, always guided by integrity. Bruce appreciates the global exposure and team spirit within Coldwell Banker brokerage, fostering a collaborative environment where individuals strive for success and support each other in achieving their goals. Bruce, a seasoned educator, has conducted numerous real estate classes in his local market. With a keen understanding of sellers' goals and a focus on maximizing home values, Bruce authored a book titled "SOLD" to guide home sellers through the selling process. Holding designations such as PSA (Price Strategy Advisor), SFR (Short Sales Foreclosure), and CLHMS (Certified Luxury Home Marketing Specialist), he is well-equipped to navigate diverse real estate scenarios. Before venturing into the financial and real estate sectors, Bruce showcased his talents as a professional ice-skater with Ice Capades and Holiday on Ice in Europe. Renowned for being one of the first figure skaters to execute a "back-flip" on ice, Bruce now enjoys hobbies like golfing, boating, diving, and fishing.