About Jana

Jana Lutz Top-Producing REALTOR® | Coldwell Banker Realty | Lakeland, FL Jana Lutz began her real estate career on the coast of Southwest Florida, selling highly sought-after beachfront homes and condominiums. She quickly developed sharp market knowledge and strong negotiation skills, which laid the foundation for her success. In 2013, she joined Coldwell Banker and relocated to Lakeland, where she has built a thriving business rooted in innovative marketing and client trust. As a full-time REALTOR®, Jana is known for her high-energy sales approach, strategic thinking, and unwavering commitment to client success. Buyers and sellers alike are drawn to her deep market insight, strong communication, and results-driven mindset. Jana has earned numerous accolades throughout her career, including: • Coldwell Banker’s Top 30 Under 30 Worldwide (2015) • International President’s Elite Award – Top 2% of Coldwell Banker agents globally (2017) • Lakeland REALTORS® Realtor of the Year (2018) • Lakeland REALTORS® Volunteer of the Year (2016) • President of Lakeland REALTORS® (2023) • Recognized by RealTrends as one of America’s Best Real Estate Professionals Beyond real estate, Jana is deeply committed to her community. She actively supports law enforcement and military veterans by raising funds for the LPD’s Fallen Officer Memorial and Coldwell Banker’s CB Cares program, which benefits local schools and businesses. Internationally, she supports her husband’s nonprofit, contributing to the construction of over 39 homes in Haiti. Jana’s mission is to provide exceptional service and guidance to every client, whether buying or selling. She believes there’s a perfect home for everyone—and she’s passionate about helping people find it.