Coldwell Banker Premier Expands Luxury Program

    Coldwell Banker Premier Expands Luxury Program

    Jul 23, 2020

    Three real estate agents with Coldwell Banker Premier have earned the Coldwell Banker Global Luxury® Property Specialist designation. The newly certified agents are Sharon Daniels and Craig Alexander from Coldwell Banker Premier’s Front Royal office, and Jennifer Whitehead from the Martinsburg office. To date, only ten percent of the more than 92,000 sales associates affiliated with the Coldwell Banker® brand have been awarded this designation.  

    “In addition to a performance-based criteria on successfully selling luxury properties, these agents had to complete a prescribed certification course to earn the Luxury Property Specialist designation. The course covers topics such as how to develop detailed market analysis for sellers of luxury homes and how to make use of Coldwell Banker Global Luxury resources to implement specialized marketing plans that will expose their fine properties to affluent buyers on a world-wide basis.” 

    Launched in early 2017, the Coldwell Banker Global Luxury® program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a leader in luxury real estate since 1933.The Coldwell Banker Global Luxury program is a comprehensive marketing curriculum designed specifically for marketing luxury residential properties to affluent buyers worldwide. Through the success of this initiative, Coldwell Banker affiliated agents and teams are recognized as global leaders in luxury real estate. 

    The Coldwell Banker Global Luxury certification course creates a standardized education model to help the newest generation of luxury agents meet and exceed the expectations of high-net-worth clients. The course provides learning, networking, marketing strategies and mentorship, pairing the experience and first-hand knowledge of successful luxury agents with industry-leading resources. According to Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to produce exceptional real estate professionals who represent exceptional properties.”  In order to participate in the course, participating agents must meet strict production guidelines — “some of the most rigorous standards in the industry today,” said Hogan.  

    "The Coldwell Banker Global Luxury program offers our sellers access to an unmatched marketing system that is truly one-of-a-kind,” says Steve DuBrueler, Founder and CEO of Coldwell Banker Premier. “Our Luxury Property Specialists have the tools and training to provide the highest level of service possible to our high-end clientele. No company offers a greater portfolio of services for luxury-level properties than Coldwell Banker."