About Ron

Since the age of 14, Coldwell Banker Realty agent Ron Laserna has been part of the workforce, and he’s never looked back. He spent years building experience in customer service and sales, eventually leveraging those skills to jumpstart his real estate business. Licensed since 2005, he is wholeheartedly committed to fulfilling his buyers’ and sellers’ best interests. Ron learned early on in his career that to be successful in sales and service, you must consistently identify and meet your customers’ needs, which is what he has a passion for doing every day. He’s devoted to “follow up and follow through” for his buyers and sellers. An active, engaged listener, he takes time to get to know his clients and their needs and promptly creates a strategy to attain them. Ron spent some time in property management and leasing, so he is particularly adept at matching properties with the right people. Ron has lived and worked in the Bay Area for over 25 years and uses his deep knowledge of the region to serve clients across Northern California. He loves the area, so he relishes the opportunity to guide his buyers and sellers through the journey of establishing themselves there. Keenly aware of local market conditions, Ron applies the most current data to aptly price homes and negotiate terms on behalf of his customers. In fact, he’s frequently praised by clients for his savvy, effective methods – along with his caring guidance and ability to explain any nuances regarding the transactional process. Honesty and integrity are central to Ron’s lifestyle and the way he advocates for his clients. He’s dedicated to being consistent, hardworking, efficient and ethical in every circumstance. While maintaining a laser-sharp focus on his buyers’ and sellers’ best interests, he keeps a sense of humor and affects a positive perspective. When you’re ready to buy or sell in Northern California, Ron Laserna will work tirelessly on your behalf to ensure a seamless process with exceptional results.