Value-Add Strategy 2506 Calle Jade THE PROPERTY: This is a spacious four-bedroom, three-bath home with gorgeous ocean and canyon views. Built in 1996, it is located in Marblehead, a wonderful, gated community in San Clemente. The approx. 2,945 square foot home features a double-height great room, huge window walls, and both an upstairs view deck and a full-width ocean-view backyard. The location is unbeatable. In addition to the views and the natural light and the terrific open-plan layout, the neighborhood is established and a solid investment. THE CHALLENGE: The home had been much loved by its long-time owners. But when they downsized, what potential buyers saw was, very simply, a property that had not been updated. It needed more than a coat of paint and attractive staging. It was not move-in ready and would require time and money after the close of escrow. THE STRATEGY: This is a great property that had not reached its full value for the sellers or for the buyers. The location is amazing, but the property's condition needed attention to bring it into line with comparable properties in the current market. The property has been updated to what the buyers are asking for in line with the market. Through our market knowledge and expertise, we were able to delivery a turnkey home with maximum value. For this lovely Marblehead home, that meant new appliances, countertops, floors, cabinets, interior/exterior paint, and a backyard facelift, among other strategic improvements. "You know that new car smell?" "We give the house that new home smell!" THE BENEFITS: The home will sell faster for a higher price, with a higher net to the seller. The buyer gets the home they want, fully updated and move-in ready. It's a win-win-win: good for the seller, good for the buyer, and good for the neighborhood!