About Sal

Realtor | Real Estate Coach | Mentor, Sal Aguilera brings nearly three decades of sales and customer service experience to the table. He also brings the knowledge and experience of 12 years of leadership and management to every client relationship. Since joining Coldwell Banker West in 2012, Sal has built a reputation for excellence, earning prestigious honors including the International Sterling Society, International Diamond Society, and the elite Coldwell Banker Global Luxury® designation. What truly sets Sal apart is his unwavering commitment to exceptional customer service and results-driven representation. His business is built largely on referrals from satisfied clients, a testament to the trust, communication, and care he provides throughout every transaction. In addition to serving buyers and sellers, Sal currently oversees the training and development of new agents in South County, mentoring the next generation of real estate professionals and staying ahead of market trends, strategies, and shifts. In today’s ever-changing real estate market, having the right guidance matters. Sal and his team are dedicated to educating, advocating, and delivering solutions—whether you’re purchasing your first home, upgrading, downsizing, or selling a luxury property. Expect clear communication, strategic expertise, and a seamless experience you can truly count on.