About Alex

ABOUT With over 38 years of real estate experience, Alex Horowitz has built a reputation as one of North Orange County’s most trusted real estate professionals. After moving with his family to Brea in 1978, Alex built his life around the community he proudly calls home. Since beginning his real estate career in 1988, real estate has been Alex’s life’s work and only profession. Throughout his career, Alex has helped generations of families, homeowners, and investors achieve their real estate goals while generating over $1 billion in career sales. As Owner and President of Coldwell Banker Diamond, Alex is proud to be ranked within the top 1% of agents in the Coldwell Banker network worldwide, recognized with Coldwell Banker’s Society of Excellence in 2025. His business has been built on long term relationships, repeat clients, and referrals earned through exceptional service, strategic guidance, and consistent results. Serving North Orange County, with particular expertise in Brea, Yorba Linda, Placentia, La Habra, and Fullerton, Alex continues to deliver concierge level representation backed by nearly four decades of market knowledge. “Success, One Family at a Time.” “It doesn’t cost any more to hire the very best.” ---------------------------------------- EXPERTISE Alex’s approach to real estate combines deep local market knowledge, strategic marketing, and nearly four decades of experience helping clients navigate one of life’s biggest financial decisions. What truly sets Alex apart is his ability to guide clients from start to finish. With extensive knowledge in construction, remodeling, home preparation, pricing strategy, and expert negotiation, Alex helps sellers identify opportunities to maximize value, strategically position their homes, and achieve top dollar in today’s market. Known for identifying opportunities and solving challenges before they arise, Alex provides proactive guidance, strong negotiation, and clear communication throughout every stage of the transaction. His team leverages both digital and traditional marketing strategies to maximize exposure, attract qualified buyers, and deliver exceptional results. Whether helping a first time buyer, preparing a luxury listing, or guiding a family through their next chapter, Alex believes every client deserves expert representation, honest advice, and a concierge level experience. ---------------------------------------- SPECIALTIES Luxury Residential Real Estate Seller Representation White Glove Concierge Services Strategic Home Marketing VIP Seller Services First Time Buyers Move Up Buyers Downsizing and Multi Generational Planning Investment Properties Complimentary In House Staging North Orange County Market Expertise ---------------------------------------- CREDENTIALS Active California Real Estate License Since 1988 (DRE# 00983521) Owner and President of Coldwell Banker Diamond Ranked Within the Top 1% of Agents in the Coldwell Banker Network Worldwide Member, National Association of Realtors Member, California Association of Realtors Over $1 Billion in Career Real Estate Sales ---------------------------------------- COMMUNITY INVOLVEMENT Alex believes real estate is about more than homes. It is about community. He proudly supports local organizations, youth programs, schools, charitable initiatives, and community events throughout North Orange County. He has proudly served on the Board of Directors for the Boys & Girls Clubs serving Brea, Placentia, and Yorba Linda, while continuing to support local families through youth sports, community traditions, and events that bring neighbors together.