About Assaf

Like many raised in Israel, Assaf Avissar began traveling immediately after completing his obligatory military service. Curious and passionate about understanding people from many backgrounds, he worked his way around the world, immersing himself in many cultures. Long stays in such places as Sydney, Costa Rica, Brazil, and New York helped shape Assaf's concept of where he would (and wouldn't) eventually want to settle down. Arriving in San Diego to visit a friend, Assaf quickly knew he had found home. "It was different than anywhere: beautiful, laid-back, diverse, surrounded by great surfing — a place where your community is your family. It felt like freedom. This is the good life!" said Assaf, now a San Diego local for over 20 years and a proud U.S. citizen. And San Diego, it seemed, was ready for his international brand of hustle. Assaf quickly gained a reputation for his dedication to his clients' needs — putting himself in their shoes, understanding their needs and wants, and refusing to let them down. Based on experience with his family's real estate business, Assaf chose to become an agent just when the market seemed at its worst, mentoring with Penny Nathan as she was founding Ascent Real Estate (now Coldwell Banker West). Where others saw hardship, they explored the opportunity to create win-win situations and help clients thrive in tough times. Assaf says, "We set out to prove that honesty was an asset, not a weakness; focusing on the client, not the commission, is the only way to provide true value." As a result, Assaf is always in demand. Assaf specializes in Metro and coastal properties; with his wide professional network and supportive team, he serves all of San Diego County with a deep familiarity for the area's unique communities and market conditions. With his unique combination of empathy and hustle, Assaf helps buyers and sellers make the most of a home sale with the least amount of stress.