I joined the Coldwell Banker Upchurch Realty team as an Associate Broker and licensed REALTOR® in residential properties. I am an Athens local who graduated from Cedar Shoals High School before receiving my degree in Consumer Economics at the University of Georgia. I attended Paralegal school in Atlanta and worked as a paralegal before establishing myself as a successful real estate professional and have been building my business for over 20 years in the Athens area. I bring that expertise and experience with me to the benefit of the CBUR team.
    I have earned many awards and memberships throughout my real estate career. I am a lifetime member of AAAR's Circle of Achievement, have my designation from the Georgia Realtor's Institute, and I am an Accredited Buyer's Representative. In my free time I enjoy playing tennis, traveling with my family, volunteering at Prince Avenue School, and running half marathons. I am also a member of The Heritage Garden Club of Georgia and the First United Methodist Church.
    I look forward to providing one on one client experience and helping people make informed decisions. I really enjoy helping clients understand the process of buying a home and making a decision about one of their largest financial investments.
    For all of your home buying or home selling needs, contact me, Laura Wilfong:
    Coldwell Banker Upchurch Realty
    2405 West Broad St. Athens, GA 30606
    Office: 706-543-4000
    Cell: 706-540-8991
    Email: laurawwilfong@gmail.com

    My Client Testimonials

    From start to finish, Laura was great to work with. As a first-time buyer I had a million questions, and there were loads of questions I didn't know to ask, and she walked me through everything effectively and enthusiastically.
    Laura guided me though the process of buying my first "solo" home. I am a senior citizen, and she always kept those needs in mind - sometimes I needed to be reminded that the hill was too steep, or the traffic too heavy. She allowed me to take the time I needed and not only never pressured me, but kept me from making a poor, impulsive choice. She truly cared that I find the right home (and I did!). Her expertise and professionalism combined with her warmth, humor, and generous nature made for a wonderful experience.
    I've known Laura for several years and worked with her on multiple properties, both directly and with friends. Her deep knowledge of the Athens market is a huge advantage: it allows her to know ahead of time when properties in 'hot' areas will be coming on the market so her clients can act quickly - before a property is even listed, sometime and it also means she knows which homes are best suited to her client's needs/wants, which ones deliver value, the specifics of school and social opportunities, and on and on. Laura is extremely personable - her clients go on to be her friends because she connects so well with others. Finally, she is a tenacious and effective negotiator who tells her clients the truth and whose integrity is beyond question. I've recommended her to dozens of people and have never had even one of then come back with other than glowing reviews.
    Laura is a very attentive, responsive and knowledgeable realtor in Athens, Georgia! She is always more than happy to educate new home-buyers and to accommodate spur-of-the-moment showing requests!
    This is the third home that Laura has helped us purchase in the Athens area. Her knowledge of the properties that are available is amazing, including those that are not quite listed yet! She is quick to understand what her clients are looking for and is dedicated to making sure she listens and works hard to get things done.
    I recently moved to Athens Ga. I was coming from out of state and Laura was great to work with. She utilized technology to assist in my search which helped reduce my travel expenses. She has great knowledge of the market. She previewed houses using face time so I could see the homes without traveling from Illinois. Most important She listened to what I was looking for, asked probing questions, made sure I had thought of everything, and helped me decide on what was best for me and my lifestyle. She continued working with me through the closing process and now I'm a happy resident of Athens, GA and loving my new home. I 100% endorse Laura Wilfong.
    Laura has such patience! She was very thorough in showing us what we were really interested in and was thoughtful in understanding our needs. Laura also looked very careful at the surrounding properties and had great insight. As a new buy in the area, her knowledge of the area was very impactful. She is an Athens native and seems to know everybody and every home! That was exactly what we needed.
    From start to finish, Laura was great to work with. As a first-time buyer I had a million questions, and there were loads of questions I didn't know to ask, and she walked me through everything effectively and enthusiastically.
    This is the second time Laura Wilfong has sold a property for me. Her insight and experience were invaluable to me. Laura strikes the perfect balance between listening, advising and taking suggestions from me. Actually, it was more like me listening and then using that information to make a decision. She worked very hard for me. I have so much confidence in Laura.
    Positive: Professionalism, Quality, Responsiveness, Value Laura was absolutely wonderful and made our first-time home buying experience so easy! She was patient and thorough and helped us adapt to the changes in the landscape of the market due to Covid. She knew the market extremely well and was able to discuss pros and cons of every neighborhood in Athens. We will definitely work with Laura again and feel confident that we worked with the best agent in town! Thank you, Laura!
    Laura exemplifies what it means to put the clients needs first. My experience with her could not have been more pleasant and satisfying. Unless one has done it before they cant understand the pressures of making such a life changing purchase. Having someone with as much experience, knowledge and joy made the experience more enjoyable (less stressful). Coldwell Banker Upchurch Realty, is lucky to have her. Shes a star. Thank you Laura.
    Working with Laura to sell our home was a wonderful experience. She was very knowledgeable about the comps and the area, and we were able to come up with a listing price that we were happy with. Our home sold quickly, and the overall process was very easy
    I highly recommend Laura and her team for your next real estate endeavor. As a Financial Advisor in the Athens area I have come to depend on Laura's expertise on the Athens Real Estate Market. Laura is not only knowledge but also very personable and great to work with. If you are looking to buy or sell, your first call should be Laura and her team at CB/Upchurch Realty.
    Best realtor in town! Trustworthy, hard-working and always looking out for the best interest of her clients.
    She is an excellent realtor! She is always available and doesnt pressure. She wants every person to get what they want.
    Laura is the BEST! She knows and LOVES the Athens area and is a joy to work with!
    Laura is both Knowledgeable and Helpful

    My Experience

    • Paralegal for McLeod, Benton, Begnaud & Marshall Paralegal for Fortson, Bentley & Griffin Licensed in Real Estate 5/2/1997 Received my Associate Brokers License 2/26/2016 The Leaders Real Estate Group Athens Classic Properties Coldwell Banker Upchurch Realty

    My Credentials and Memberships

    • Associate Broker
    • Global Luxury Specialist
    • Gold Phoenix Award
    • Circle of Honor
    • GRI

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