Real Estate Marketing Strategies
Marketing your home can be a daunting process. As a first-time seller, you may not know where to begin. Even if it’s not your first time embarking on the selling journey,using these real estate marketing strategies could make the process of selling easier and quicker.
Realtor© vs. For Sale By Owner (FSBO): Where Do I Start?
One of the first steps of listing your home includes deciding whether you would like to involve a Realtor© or try to sell your house FSBO. While the idea of saving money in commission fees can be tempting, it’s good to know that finding the right Realtor© could be the difference between a quick sale and a difficult dance trying to scrounge up offers on your home. Real estate agents are privy to numerous marketing strategies and have resources that are unavailable to the average seller. These resources come with extra benefits to buyers and sellers alike.
For example, agents have access to multiple listing services (MLS). A multiple-listing agreement between you and your Realtor© still sets you up with a single agent – but rather than the property being sold by just one Realtor©, they share the listing with several other agents who are members of a multiple-listing network. This increases your listing views and, in turn, the odds of selling your home.
If you’re unsure where to begin when listing your home, finding the right Realtor© is a great place to start.
Marketing with Print, Digital, and Social Media
Other real estate marketing strategies that Realtors© provide include both digital and print media listings. Many will list your home in a newspaper or localized publication as part of their services. Photos and descriptions highlighting the best details about your home grab readers’ attention and showcase your home in the best light.
Other media marketing strategies include directly mailing a postcard and having your agent list the house on their website or blog – then share out on their social media channels and other real estate sites to provide maximum coverage. Social media has grown in popularity in recent years and is a key element in marketing your home. Posting videos, photo montages and using hashtags might also drive interest around your property – leading to a quicker sale.
No matter what product or service you’re selling – the housing marketing included – using several different mediums increases your chances of reaching the most people, as individuals have different media preferences. The goal is to reach as many people as possible and maintain maximum visibility for your listing.
During this process especially, it’s helpful to have an agent walk you through the methods they use and have found successful when marketing other homes for sale. Choosing an agent who has an established marketing program will increase your chances of a faster and more profitable sale.
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