Staging your Home for the Modern Buyer
In 2015, Coldwell Banker Real Estate LLC. and CNET surveyed 4,043 adults to form Smart Home statistics based on their findings. What they discovered was powerful for the real estate industry: “81% of current smart home device owners say they would be more willing to buy a home with connected tech in place”. So why isn’t technology staging a tool used by home sellers and agents? With Coldwell Banker, it is.
Smart Home Staging Kit
Staging your home for sale used to mean throwing on a fresh coat of paint and de-cluttering your house for showings. In this age of increasing technology, it now means adding value to your home through pieces of smart home tech. Coldwell Banker put together a smart home staging kit that has all the components to make your house a Smart Home and takes the question of “where do I start?” out of the equation. The kit can be found at SmartHomeStaging.com and includes wireless lighting controls by Lutron, a thermostat, smoke/CO detector and camera from Nest, and a smart lock from August. In 2017, Coldwell Banker also gave the option to add on the voice activated assistant, Alexa, in the Amazon Echo Dot! To snag a discount code, give our corporate office a call at 757.222.6735.
If you've already hopped on the smart home bandwagon, you may currently have pieces of tech in your home and don't need to purchase anything else. Our Smart Home Certified REALTORS® can help identity that existing tech and use it to market to those 81% of smart home device owners that would be ecstatic to move into a home already equipped with their favorite tech!
Smart Home Certified REALTORS®
Coldwell Banker is truly the only real estate brokerage to have Smart Home Certified REALTORS® and experts on the topic. Through our partnership with CNET, we have developed a training program that teaches our agents about the technology and why it matters to the real estate industry and their business. The entire concept of a “smart home” is always evolving, and our agent training changes with the trends in technology.
If you're ready to get plugged in to the next generation of home staging, browse our website for Smart Home Certified REALTORS® at www.CBProHomes.com or take a look at the staging kit for yourself at www.SmartHomeStaging.com.
Mary Greb - Marketing Director at Coldwell Banker Professional, REALTORS® in Hampton Roads VA