New Look & Name! Same Great Agents and Service!

    New Look & Name! Same Great Agents and Service!

    Mar 22, 2020

    March 20, 2020 Coldwell Banker Upton-Massamont Realtors became Coldwell Banker Community Realtors. In addition to the new name, the company unveiled its new look as the entire Coldwell Banker network undergoes a visual transformation as part of “Project North Star.”


    “We have been considering a name change for a few years now,” said Christine Aubrey, Owner/Broker of Coldwell Banker Community Realtors. “We wanted a name that better reflects who we are as a company, and “Community” does that. We have always been involved in and supportive of the communities we serve. When we found out that Coldwell Banker would be undergoing a new look, we realized this was the right time to make the name change, too.”


    The new Coldwell Banker North Star logo features a visual icon — a star, which throughout history has been the beacon that explorers have used to guide them to the place they cherished most—home. Sitting above the CB, this North Star signifies the fact that Coldwell Banker agents have been guiding people home for over a century, longer than any other real estate brand.


    “We are excited to celebrate our new name and the new look of Coldwell Banker,” Said Aubrey. “One of the great things about the rebranding has been the response from our agents.” Christina Postera, a REALTOR in the South Deerfield office said “The name change really reflects how this company has grown and invested in the community of the Pioneer Valley. The Realtors in this agency are committed to the betterment of our community through volunteering and fundraising. We value where are where we live and our name now emulates that.”