Should You Hire a Professional Photographer?
Can Hiring a Professional Photographer For Listing Photos Help Sell Your Home Faster?
A picture is worth a thousand words. Professional photography can make all the difference when it comes to selling your home more quickly!
JUL 17, 2018
A picture is worth a thousand words. We’ve all heard the saying before, and it’s definitely true when it comes to real estate. It would be almost impossible to fully describe a house without pictures. There’s just one problem; too often homeowners forget about picture quality.
Not all images are created equal. Blurry or poor-quality photos can be detrimental when selling your home. The question is, “Does professional photography help sell homes?” The simple answer is yes.
Professional photography can make all the difference when it comes to selling your home more quickly. It’s one reason why professional real estate photography exists.
Don’t just take our word for it. The facts speak for themselves.
Buyers Care About Photos Most
When looking at property, experts revealed that buyers are most interested in real estate photography. In fact, 95.1% of buyers first looked at pictures over everything else on a listing. Only after the pictures caught their attention did buyers move onto the property description section.
Real estate listing photos are particularly important when it comes to using the internet to home shop. According to the National Association of Realtors, 92% of buyers use the internet to shop for a home. Without photos, many homebuyers won’t even bother clicking on an online home listing.
Professional Photos Attract More Buyers
Professional real estate photography can earn you between $1,000 and $100,000 more on your final sales price according to a study. That’s serious cash.
In addition, better quality photos can also increase the number of people clicking on your listing. This means that simply updating your listing with professional photos can potentially double the attention your home gets from potential buyers.
Professional Photos Give You a Competitive Edge
It’s easy to tell the difference between amateur photography and high-quality professional real estate photography. There really is no comparison, and your buyers will immediately recognize the difference and be more attracted to beautiful photography.
What’s the difference?
- Art Direction: Professional photographers understand the essential elements that make up quality home images. This means that your bathroom won’t just be a picture of the toilet, but a piece of art that makes your bathroom look the best it’s ever looked.
- Staged Rooms: An empty home won’t get you anywhere. Furnished rooms and spectacularly staged photos attract homebuyers by helping them envision their new life in your home.
- Perfect Composition: Great real estate photos need the right light, angles, and composition to capture emotion, structure, and beauty. A professional sees all of this and makes it happen.
- Editing: Few pictures are automatically perfect. Instead, they require careful post-production editing to enhance the final product.
Better images provide an ideal showcase for the home you love. It’s all of these elements together that help professional photos stand out online and in every listing. So, if you want your home to have a competitive edge in your area, you need the right real estate photographer.
Professional Photos Sell Homes Faster
Studies reveal that professional real estate photos can help a listing sell faster than comparable homes without professional photography. This means that if you have limited time or want to get your home off of your hands quickly, you can’t just point and shoot with your own camera. You need images that are produced professionally in order to have a major impact on potential buyers.
In the end, there’s no doubt that professional home photography is a good idea if you want to sell your home faster and for more money. To help get you started, contact a Coldwell Banker affiliated agent today.
Gustavo GonzalezSenior Manager, Content & Multimedia at Coldwell Banker Real Estate LLC. In his role he manages content strategy and execution across several platforms. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a filmmaker, musician and writer.