Russell Gerroir

    Russell Gerroir

    Real Estate Salesperson

    Throughout my career in real estate, I have represented sellers and buyers in transactions totaling $25 million dollars in value. A nearly 30 year Westchester County resident, I combine deep local market knowledge with 30 years of consumer product marketing experience.

    This is what 30 years of experience can do for you:

    Selling Your Home: My job is to get you top dollar value for your home. I do that by understanding the fast changing marketplace, economic factors and the consumer. It has never been truer than today that your first showing is online and that you better get the buyers attention quickly. I will carefully craft and market your listing with two goals: First, to entice buyers to click on it and read through it and second, to create a real value proposition relative to other listed properties (your competition). This value proposition is what will move consumers from social media and real estate web sites to your driveway!

    Buying Your Home: I start by listening to you. What do you want, what do you like, what do you dislike and what kind of budget do you want to work with? After you educate me, I will do the same for you with homes and areas that I feel match your criteria. I will walk you through the entire process from finding your home, to getting your pre-approval in place, negotiating, inspections and closing. I understand that buying your home, especially for first time buyers can seem daunting. My experience will make it an easier and more enjoyable process

    Marketing and Advertising Experience
    I bring over 30 years of experience designing and executing marketing and advertising plans for products to clients. The past eight years I have been working exclusively on real estate. Prior to that, I honed my skills in the music industry I am adept at out of the box thinking designed solely to make your product (home) stand out from the crowd. Artists I've had the privilege of working with range from AC/DC and Linkin Park to Rihanna and Justin Bieber.

    My extensive and varied experiences in sales marketing and customer service have prepared me well to serve your real estate needs.

    My association with Coldwell Banker Residential Brokerage provides me with the resources, tools and training to specialize in helping you reach your real estate goals.

    Interests
    I am a music fan who hopes to pass a love of music on to my son. I enjoy spending time outdoors, reading and have recently taken up home brewing.

    Personal Background
    I have lived and raised my family in Yorktown for the past 17 years. This gives me a true insiders prospective to the area in terms of schools, restaurants, shopping and the vast amenities this area provides.

    Communities I Serve
    I primarily serve in Westchester, Putnam and Rockland Counties. I also offer assistance through Coldwell Banker's vast national and international referral network.

    Areas Of Expertise
    Working with sellers, buyers and investors.

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