Coldwell Banker Real Estate LLC

MOVING FOR LIFESTYLE; MOMS ARE RELOCATING PRIOR TO THEIR CHILDREN ENTERING SCHOOL

BabyCenter^®/ Coldwell Banker^® "Mom's Today" Survey Concludes That Modern Moms Value Their Children's Education and Lifestyle When Considering a Move; Best Thing About Being a Mom Today is Men Are Expected to Share Responsibilities

(PARSIPPANY, N.J.) – April 1, 2008 – Coldwell Banker Real Estate LLC and BabyCenter LLC, the leading destination for new moms and expecting parents, today released a comprehensive new survey focused on "Moms Today," which found that children's ages and needs play a major role in when and why American families move. The BabyCenter^® / Coldwell Banker^® study, which surveyed 2,432 moms across the country on their opinions and attitudes relative to their home and family, found that a full 68 percent of those surveyed who moved in the last 18 months indicated they did so during their pregnancy or within the first two years of their child's lives compared to just 13 percent reporting a move after their children entered kindergarten.

The primary reasons for moving included the traditional responses of more space, wanting a nicer home and being in a good or better school district. Yet other reasons cited shed light on how much a child's school and family lifestyle play in family decisions. For instance:

· Those citing moving for an easier commute changed from a high of 34 percent during pregnancy to just 21 percent when their children are in grade school.

· Moving because of a job transfer drops from a high of 27 percent when children are aged one-to-four to 17 percent when children are school age.

· Those citing wanting a better climate as a reason for a move drops from a high of 13 percent with toddlers to just two percent after the kids enter school.

"We have long stated that lifestyle changes are reasons why people move and having a child is one of those defining moments in life that might call for a new home," said Jim Gillespie, president and chief executive officer of Coldwell Banker Real Estate LLC. "The study validates what real estate professionals have explained for years. Families work their way up in types and locations of their homes and eventually settle into their ‘long-term' home when their children enter school, develop friends and engage in activities."

As mom's engage with their children, education remains a focal point of the family. According to the survey findings 43 percent of moms reported that they are nervous about being able to afford a good education for their children. Additionally, 50 percent of moms admit to worrying about their children getting a good education and good opportunities.

But the moms are getting help from their significant other as 64 percent think the best thing about being a mom today is the expectation of men to share more in the childcare responsibilities. Along with "their man's" assistance, technology is having a positive impact on moms. Thirty percent of moms say technology such as cell phones, the Web and services like TiVo make life easier for today's mom.

These advances could not come at a better time, because 53 percent surveyed believed being a mom today is harder than it was during their mothers' days.

"The results of this survey reflect the change of women's roles in modern society," said Linda Murray, editor-in-chief of BabyCenter. "Mothers continue to focus on providing the best possible life for their kids, including home and education, but are now getting more help from their partners and from technology."

The survey which was conducted online and offline by novaQuant for BabyCenter and the Coldwell Bankerorganization also found that the kitchen is increasing its value as a cornerstone of family activity.

"Obviously the kitchen has always been a main area of family life," said Gillespie. "It was fascinating to see that 39 percent of the moms surveyed wanted the latest technology to be brought into the kitchen, more than any other room. Computers, music, television and the like are making the kitchen an even greater gathering point in American family life. It is also no wonder then that 33 percent of the moms would welcome a kitchen renovation more than any other in their home."

Other Noteworthy Statistics from the BabyCenter/Coldwell Banker "Mom's Today" Survey Include:

Today's mom, while seeing the house as a home first, clearly understands the investment value of their home. More than 70 percent, at least once a year, check the value of their home.

13 percent of moms think Reese Witherspoon is the quintessential Modern Mom. While 12 percent think Jennifer Garner is and 10 percent think Brooke Shields is a good representative.

Survey Methodology
This survey was conducted online from January 17- February 5, 2008. A total of 2432 respondents completed the survey, recruited from both the BabyCenter® panel (maintained by Socratic Technologies) as well as pop-ups on the BabyCenter® site. Only female U.S. residents with children were included in the survey. The survey was fielded by novaQuant Inc.

About BabyCenter, LLC
BabyCenter, LLC operates www.babycenter.com, the largest online resource for expectant and new parents around the world. Having nurtured more than 100 million parents since its launch in 1997, the BabyCenter® international sites attract over 6 million monthly visitors, and provide a trusted online destination for parents in Australia, Austria, Canada, China, Germany, India, Sweden, Switzerland, the United Kingdom and in Spanish for U.S. Hispanics. In the U.S., BabyCenter® reaches over 78 percent of new and expectants moms online with its content, community and online commerce and has garnered numerous prestigious awards including six Webby Awards and was named to Advertising Age's 2008 Digital A-List. The editors at BabyCenter® have also authored two guidance books, The BabyCenter Essential Guide to Pregnancy and Birth and The BabyCenter Essential Guide to Baby's First Year. BabyCenter, LLC is based in San Francisco, CA and is a member of the Johnson & Johnson (NYSE: JNJ) family of companies.

Baby Center "Moms Today" Survey