Coldwell Banker Real Estate LLC

COLDWELL BANKER REAL ESTATE LLC PARTNERS WITH ONBOARD LLC TO PROVIDE POTENTIAL HOME BUYERS AND SELLERS WITH UNIQUE INSIGHT INTO NEIGHBORHOODS

SpotIt Allows Coldwell Banker^® Sales Associate to Share Their Ratings of Top Community Services and Neighborhoods

SAN FRANCISCO (Aug. 1, 2007) – Coldwell Banker Real Estate LLC today announced a partnership with OnBoard, LLC, the leading provider of local information on homes, schools and places of interest, to debut "SpotIt," a social media application that identifies the best "Spots" in every neighborhood. The SpotIt program was unveiled today at the Inman News' Real Estate Connect conference at the Palace Hotel.

The 112,000 U.S.-based Coldwell Banker^® sales associates will have the opportunity to showcase their community knowledge by populating the SpotIt database with ratings of their favorite neighborhoods and area amenities including restaurants, shopping destinations and movie theaters. This information will eventually provide potential homebuyers visiting www.coldwellbanker.com with unique insight into their prospective new community.

"With SpotIt, homebuyers and sellers will soon be able to dig deeper into neighborhoods than ever before," said Charlie Young, senior vice president for marketing of Coldwell Real Estate LLC. "Once we collect a suitable amount of useful data, we will integrate the insights into our existing neighborhood amenities section on coldwellbanker.com. Users will benefit from the collective experiences of Coldwell Banker sales associates who live and work in the neighborhoods they service. This partnership is another example of our desire to utilize technological advances to provide homebuyers and sellers the best possible experience."

"SpotIt is plug-and-play Web 2.0 for the real estate industry," said OnBoard Chief Executive Officer Marc Siden. "Rather than innovate outside the industry, we decided to remain steadfast in our strategy to build solutions for the industry that would allow real estate companies to meet the needs of online buyers and sellers through their own Web sites. Coldwell Banker has always been an online leader, so they were a natural partner for us."

SpotIt takes advantage of the OnBoard LLC nationwide database of local business listings to provide Coldwell Banker sales associates with the ability to rate suitable amenities. The application will ultimately be delivered to coldwellbanker.com via an API (application programming interface) that will seamlessly integrate the data into coldwellbanker.com.

About OnBoard, LLC

OnBoard has been bringing local information to life since 2002 by transforming information on homes, communities, and schools into elegant online solutions that support informed decisions. Every day millions of people use OnBoard solutions on sites such as CNN.com, Coldwellbanker.com, Realtor.com and hundreds of other media and real estate destinations. OnBoard is an industry leader in community based data aggregation and distribution for both online and offline publication. OnBoard is a privately held company based in lower Manhattan.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and approximately 100,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge ® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

SpotIt Introduced