PARSIPPANY, N.J. (May 14, 2007) –Coldwell Banker Real Estate Corporation today announced that McKinney of Durham, N.C., has been named its new advertising agency of record (AOR).
"We were extremely impressed by McKinney from the beginning of our search process," said Charlie Young, senior vice president of marketing for Coldwell Banker Real Estate Corporation. "Along with an impressive track record, McKinney clearly understood that the real estate industry is changing with the consumer enjoying more upfront control than ever before. Coldwell Banker takes great pride in its rich 100-year-plus history, but we continue to evolve to meet the demands of today's consumer. We are confident that McKinney will help keep Coldwell Banker very well positioned."
"McKinney will play a lead role in working with Kinesis Marketing (Morristown, N.J.), our online AOR; Manning, Selvage & Lee (New York, N.Y.), our public relations AOR; and 02KL (New York, N.Y.), our marketing communications agency, to create a robust and comprehensive marketing approach that clearly defines Coldwell Banker to the consumer," Young continued.
"Coldwell Banker has been innovating and leading the real estate category for over 100 years," said McKinney President Jeff Jones. "Their understanding of today's consumer home buying and selling needs and their best-in-class Web experience make them unbeatable in the marketplace. We are thrilled to have been selected to help both contemporize their positioning and shape the future of the Coldwell Banker brand."
The six-week agency review process began with an initial list of 50. Coldwell Banker Real Estate Corporation was assisted in the search by Hasan Ramusevic, founder of Raleigh, N.C.-based consultancy Hasan + Company.
About McKinney
McKinney is an advertising agency recognized for leading the industry in integrated marketing communications, crafting rich conversations to engage consumers in building its clients' brands. Headquartered in Durham, North Carolina, the agency has created some of the most innovatively integrated marketing communications programs, including Audi of America's Art of the Heist, Travelocity's Roaming Gnome, the Polaris CEO Duel and the launch of the Sony Bravia LCD TV. In addition to Coldwell Banker, McKinney's clients include Brown-Forman Industries' Southern Comfort, The NASDAQ Stock Market, Qwest Communications, Virgin Mobile USA, Travelocity and Select Comfort. Two-time winner of the Yahoo! Creative Summit and one of the top five EFFIE winning agencies in 2006, McKinney's work is also recognized by the Cannes Advertising Festival, the New York Andy Awards, the One Show for Art and Copy, the One Show Design Show, the One Show Interactive Show, and the Internet Advertising Bureau's MIXX Awards. The agency is an independent operating subsidiary of Havas, the sixth-largest communications company in the world.
About Coldwell Banker®
Since 1906, the
Coldwell Banker® organization has been a premier
full-service real estate provider. In 2008,
Franchise Times magazine's prestigious Top 200 issue
ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors
in all industries. The
Coldwell Banker System has approximately 3,500 residential real estate offices
and approximately 100,000 sales associates in 47 countries and territories. The
Coldwell Banker System is a leader in
the industry in residential and commercial real estate, and in niche markets such as resort, new home and
luxury property through its
Coldwell Banker Previews International®
division. It is a pioneer in consumer services with its
Coldwell Banker Concierge
® Service Program and award-winning Web site,
www.coldwellbanker.com.
Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and
relocation services.
Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate
LLC.
Each office is independently owned and operated.
