PARSIPPANY, N.J., (May 1, 2007) – With more and more single women buying and selling real estate, Coldwell Banker Real Estate Corporation today unveiled a marketing program targeting this demographic. The initiative features a handbook entitled, "A Wise Woman's Guide to Buying Your Own Home," which can be utilized by the more than 3,200 Coldwell Banker® affiliated offices around the nation.
According to the 2006 National Association of REALTORS® Profile of Homebuyers and Sellers study, 22 percent of homes sold in the United States during 2006 were to single females compared to only nine percent to males. In the same study, NAR reported that the average age of this female first time homebuyer is 34 and her annual household income is $43,300.
"Clearly, single women help drive real estate sales in this country," says Charlie Young, senior vice president for marketing of Coldwell Banker Real Estate Corporation. "This group has demonstrated their clout in the real estate market and has the economic capability to gain the American dream of homeownership."
The guidebook, "A Wise Women's Guide to Buying Your Own Home" is a practical tool that any single female homebuyer can use to assist them in the real estate transaction process. The guidebook addresses topics such as financing, finding a home and negotiation. The guidebook is one of many items developed by Coldwell Banker that is designed to aid its sales associates in targeting this audience. Such items include: print ads, postcards, flyers, and PowerPoint presentations, all of which are available to System members through the Coldwell Banker intranet site, CBNet.
About Coldwell Banker®
Since 1906, the
Coldwell Banker® organization has been a premier
full-service real estate provider. In 2008,
Franchise Times magazine's prestigious Top 200 issue
ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors
in all industries. The
Coldwell Banker System has approximately 3,500 residential real estate offices
and approximately 100,000 sales associates in 47 countries and territories. The
Coldwell Banker System is a leader in
the industry in residential and commercial real estate, and in niche markets such as resort, new home and
luxury property through its
Coldwell Banker Previews International®
division. It is a pioneer in consumer services with its
Coldwell Banker Concierge
® Service Program and award-winning Web site,
www.coldwellbanker.com.
Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and
relocation services.
Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate
LLC.
Each office is independently owned and operated.
