Coldwell Banker Real Estate LLC

COLDWELL BANKER REAL ESTATE CORPORATION UTILIZES MAPPING TECHNOLOGY TO ENHANCE SEARCH RESULTS ON COLDWELLBANKER.COM

Microsoft Virtual Earth-Powered Mapping System Lets Home Buyers Determine Proximity of Schools, Dining, Shopping and Other Key Services To Their Potential Home

PARSIPPANY, N.J. (Oct. 10 2006) – Coldwell Banker Real Estate Corporation has taken the next step in providing the upfront control consumers demand when looking for homes on the Web with its launch today of an enhanced mapping feature on www.coldwellbanker.com. Using Microsoft Virtual Earth technology, the mapping feature enables Web users to view Coldwell Banker^® properties from a variety of perspectives within a state, city and community. In addition, it allows them to see a home's proximity to 10 important service categories, including schools, shopping, dining, health services, banks and places of worship, among others.

"When searching for a home, consumers like to control as much of the upfront search process as possible; they like to do their homework," says Charlie Young, senior vice president, marketing, Coldwell Banker Real Estate Corporation. "With that in mind it is important that our Web site be an interactive destination for homebuyers who know where they'd like to buy a house but who want to know more about the community and neighborhood. What makes our mapping feature unique is its ability to pinpoint where a house sits in relation to a variety of critical community services," Young adds.

With each click – zooming from state, county, neighborhood to street – more and more relevant content appears. Broad satellite images of a town soon become recognizable neighborhood streets, populated with icons of available homes. By clicking the cursor over a home, the user will see a pop-up window displaying a snapshot of the home and a brief summary of the home's specifications and price.

Once zeroing in a specific home or community, the user can then click on icons to display the location of such conveniences as dry cleaner, grocery stores and the local post office.

"This new mapping technology is also beneficial to home sellers," Young adds. "They can use our Home Value Estimator feature to see how comparable homes in their neighborhoods are priced and then work with their sales associate to set their sale price accordingly. By having as much information upfront as possible, both buyers and sellers can be prepared to work closely and efficiently with their real estate professional to realize a successful transaction."

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and approximately 100,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge ® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.