"My Home, American Dream" Contest Launches

COLDWELL BANKER® LAUNCHES SECOND ANNUAL "MY HOME: THE AMERICAN DREAM" CONTEST

Nationwide Contest in Collaboration with Scholastic, Asks Kids "What Makes Your House a Home?"

PARSIPPANY, N.J., (Sept. 21, 2006) – Coldwell Banker Real Estate Corporation is pleased to announce the launch of the second annual "My Home: The American Dream" contest in a collaboration with Scholastic, the global children's publishing, education and media company. In the first year of the contest, Coldwell Banker^® received more than 1,000 entries from 21 states.

Developed by Scholastic and Coldwell Banker, the "My Home: The American Dream" contest asks students in grades K-8 to explain, through images or words, how they make where they live – houses, apartments, condominiums or other living spaces – homes. Kids who enter may choose to focus on one of the following subject cues: "How does your home fit into your version of the American Dream?" "What is your family's heritage, and how do you celebrate it?" "What have your parents, grandparents and other family members taught you about the meaning of home?" Entries may be submitted in the form of a short film on DVD or VHS; a storyboard, comic book or series of photographs with text; or an essay accompanied by illustrations.

This fall 20,000 teachers nationwide will receive a Scholastic "InSchool" program that includes a poster teaching guide with classroom activities and information about the contest. In addition, the contest will be promoted through advertisements in Instructor® and Scholastic New Teacher ™ magazines.

"Last year's entries demonstrated that, without a doubt, children understand that the support and encouragement of a family unit is what makes every house or apartment a home," says Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate Corporation. "From short films to stained glass windows, dioramas to simple essays, the children were exceptionally creative in explaining to us what is special about their homes."

"This year, we are hoping to inspire children to think even more broadly and consider what is special about their homes in the context of family heritage, family achievements and how the involvement of the extended family contributes to make a living space a home," Gillespie adds.

Three grand prize-winning students will receive $2,000 cash prizes awarded for excellence in creativity and innovation. Fifty finalists will be awarded $100 prizes. Teachers of the grand prize-winning students each will receive a new digital video camera for their classrooms. All entries must be postmarked by Dec. 1, 2006.

"The entries we received in the first year of the contest showed exceptional creativity, critical thinking and emotional depth," says Michele Robinson, group publisher, Scholastic Professional Magazines. "The contest provides educators with an excellent opportunity to help students demonstrate the emotional connection between house / apartment / condominium and home. We can not wait to see this year's submissions."

NO PURCHASE NECESSARY. Full contest details are available on http://www.scholastic.com/instructor and http://www.coldwellbanker.com/AmericanDream. The contest is open to residents of the United States who currently attend grades kindergarten through eight, as well as children in those age ranges who are home schooled.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and approximately 100,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge ® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.