Widget Launch

Coldwell Banker® Enhances Personal Retriever® with "Widget" Technology to Deliver Customized Real Estate Listing Updates Directly to the Desktop

Real Estate Listings Join News, Sports, Weather and Entertainment As Desktop Icon

PARSIPPANY, N.J. (Sept. 18, 2006) – Coldwell Banker Real Estate Corporation has taken the next step in simplifying the home search process for consumers with today's launch of the new Coldwell Banker Personal Retriever^®. Utilizing Real Simple Syndication (RSS) technology, the online Personal Retriever now has a downloadable "widget" application that automatically delivers daily, personalized real estate listings directly to a computer desktop. Each day it showcases all newly listed properties that meet a consumer's specifications (e.g., location, price range, etc.), complete with a link directly to more fully detailed information about the property on www.coldwellbanker.com. In addition, the widget provides updates to daily mortgage rates.

The Personal Retriever is among the first widgets to have a pure business application, like those offered by marketers in the job search and online shopping industries. The Personal Retriever gives consumers even more control of the home search process than ever before. As soon as users log on to their computers they will have the most updated listings right at their fingertips, without having to search through e-mail or log on to a Web site.

"Once again, Coldwell Banker is at the forefront of harnessing evolving technology and applying it to the real estate industry," says Charlie Young, senior vice president, marketing, Coldwell Banker Real Estate Corporation. "We have made it our mission to provide consumers with the listing information they need in the most convenient form for them, whether it is the traditional Personal Retriever e-mail, or now our desktop widget.

"What makes the new Personal Retriever different from the many other widgets out there right now is that this is not about news or entertainment; it is about the business of buying and selling homes. Coldwell Banker is using the next generation of Web technology tools to make that process as simple as possible for consumers," Young adds.

Coldwell Bankeroriginally unleashed the Personal Retriever in 1998 and was the first national real estate company to utilize such autoquery technology. Over the years, the search engine has assisted nearly one million registered users.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and approximately 100,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge ® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.