The top online listing mistakes to avoid

Logo ColdwellBanker

The top online listing mistakes to avoid

 
June 9, 2011
 
With technology and the internet becoming an increasingly integral part of daily life, it's no surprise that the world of real estate would gradually transition itself to the digital sphere. In the past, home buyers may have looked at hard copies of real estate listings exclusively, but the National Association of Realtors reports 90 percent of house-hunters started their search online in 2010. That means much more attention to online listings, making it all the more important for home sellers to ensure those listings aren't held back by bad information or simple mistakes.
 
Make sure the listing is accurate
 
SmartMoney reports there are many ways for home sellers to muddy up a real estate listing with incorrect information. They may have simply misidentified a home's electric heating system as gas-powered, or incorrectly described some of the home's details to their real estate agent. SmartMoney reports these errors can be mitigated simply by having a careful and thoughtful discussion with the agent before he or she crafts the real estate listing write up description. Home sellers and real estate agents can work together to make sure the home that's hitting the market has been portrayed as accurately as possible.
 
Update it when information changes
 
Sometimes, home sellers don't promptly tell their agent to update their property listing after they've changed the price, something that could actually be hindering their chances of a sale, especially if the new price is more attractive to a home buyer, according to SmartMoney.
 
Use attractive photos
 
Additionally, home sellers may be hurting their selling chances by using a poor photograph. A picture can really make all the difference, reports the New York Times, because a home that is photographed in poor lighting or with an amateur's tools could look second-rate next to a similarly priced property that reels in a home buyer's attention with its attractive appearance.
 
The New York Times reports investing in a professional photographer - many of whom specialize in real estate - could help give a home seller's listing a leg up. Many real estate agents may take the pictures themselves, while others can advise on finding a qualified photographer, according to the New York Times.