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The role of real estate agents

December 28, 2011

Home buyers and sellers alike may want to begin a real estate transaction by contacting a real estate agent. Professional help with every step of the home buying and selling processes can be invaluable, since these transactions are not only financially large but can leave a mark on an individual or family for years by impacting where they live.

According to US News and World Report, agents can provide a layer of protection for their clients by helping to navigate real estate laws and through their negotiating experience. This expertise can be a resource for those selling a home and looking for a new one.

Sellers, buyers and agents

Home sellers will generally want real estate agents to help them estimate the value of their property. This is commonly the first step in preparing a home for sale, since advertisement and other steps proceed more smoothly when the parties involved have good information.

The role of an agent in helping to market a home through online listings, open houses and other methods is an important one. They may also be able to provide advice on how to properly stage the home to attract and hold interest from prospective buyers, among other things.

Agent relationships

Agents may work exclusively for the seller or exclusively for the buyer. They may also, through dual agency, represent both. This can depend on state and local laws. If the buyer and seller are both working with the same company, they may also have designated buyer's and seller's agents, who will act on behalf of one party to minimize potential problems.

Agents can provide a great deal of help, so buyers and sellers should be certain they understand the business relationships involved in any real estate transaction to avoid miscommunication. This allows home sales and purchases to proceed smoothly to the satisfaction of all involved. Some agents will only work with buyers, some only with sellers and some with both.

In the last case, a single agent may assist an individual or family with selling their current and buying a new one. Alternatively, two agents from the same firm could work with a client as a buyer and seller, respectively.
 

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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