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Selling one's home in new housing market

Selling one's home in the new housing market 

May 27, 2011

 
Though the old adage "location, location, location" still holds water in today's real estate market, many of the conventional methods some home sellers may be relying on haven't held up well as the years have worn on. A favorable market for home buyers and the advent of new technologies means today's housing market requires proper timing, preparation and a good real estate agent. There are a few ways home sellers can make the most of their home listing and sell their property sooner, reports Bankrate.com.
 
Keep a realistic price in mind
 
Typically, home sellers might think it's wise to price their home for more than they think they can realistically get. The idea, of course, is that through a natural negotiation process, they might end up selling the property for well over its worth. However, that doesn't quite work anymore given the new dynamics at play, and Bankrate encourages consumers to price their homes competitively and realistically early on. Studies show internet real estate listings get the bulk of their views in their first two weeks online, making it even more important for home sellers to set an attractive price to start.
 
A good real estate agent can help the home seller settle on an asking price that's competitive for their local market
 
Make the most of technology
 
The internet and developing technologies also provide home sellers with new ways to advertise a home, something Bankrate says they need to take advantage of. For example, smartphones now allow consumers to scan bar codes for nearly anything - grocery coupons, an airplane boarding pass, tickets to a concert. That same technology is being applied to real estate listings, allowing interested home buyers to scan a code on a "for sale" sign and have vital information downloaded directly to their phone. Bankrate advises home sellers to ask their real estate agent how to arrange that for their listing. Other modern developments - such as social networking and streaming video - can also be used to enhance one's marketing appeal when it comes to selling a home.
 
Prepare your property for sale
 
Finally, Bankrate says keeping a home clean and attractive is important now more than ever, especially for those selling their home for the first time. Since first-time home owners might live in a smaller starter home, even a small amount of clutter can make the property seem tinier. It's critical to clear one's home of any mess and de-personalizing the property by putting away family photos and other belongings. The idea is to encourage the home buyer to envision themselves living in the property, and not someone else's family, said Bankrate.
 

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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