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Poor home listing details could derail a home sale

February 28, 2012

Selling a home is like selling any other type of product. It requires smart 
advertising to attract individuals before potential buyers will actually venture out to see the place. A home listing may be the first place a buyer learns about a new home that is up for sale and many will glaze over the listing looking for particular details. This means a seller will have to make their home look attractive in a few short sentences and pictures.

Sometimes, however, sellers may make blunders when it comes to the home listing that may limit the amount of attention a home garners. For this reason, homeowners should work with their real estate agent to steer clear of the top mistakes sellers make when listing their property.

Failing to include photos

Sellers can describe the bay windows and crown molding to perfection, but one picture says a thousand words. Buyers often don't want to risk coming to a home viewing if they don't have a general idea of what the home looks like, Bankrate.com says. When individuals read over a listing that does not include pictures, they may automatically assume there is something wrong with the property.

One real estate agent told Bankrate.com that a lack of photos was a serious red flag to some buyers. While the reasons could be perfectly legitimate, potential buyers likely won't understand them.

Pictures can also help potential buyers envision what they would like to do with the home and spark more interest.

'Too good to be true' descriptions

It's natural for sellers to play up their home's strengths and use descriptive language to explain a home's features. But going overboard can make potential buyers skeptical. In other cases, too-good-to-be-true descriptions can backfire by building up a buyer's expectations and lead to disappointment when they come to view the home.

The same holds true when listing the price of a home. Homes that are priced too low may automatically garner some suspicion and leave sellers with little room for negotiation. Before listing a price, it's important for sellers to work with their agent to come up with a feasible and realistic asking price. 
 

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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