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Franchise Growth in 2013 Highlighted by New Affiliates

MADISON, N.J. (Sept. 4, 2013) - Coldwell Banker Real Estate LLC announced that six brokerage companies joined the Coldwell Banker® system in the United States and Canada, and the Company executed a new master franchise agreement for Switzerland during the first half of 2013.  The new firms combined for more than $1.3 billion in 2012 sales volume.  Additionally, 14 existing Coldwell Banker affiliated companies expanded their operations by opening new offices through expansions, mergers or acquisitions.

The Coldwell Banker® brand entered the Manhattan market in June when The Bellmarc Group, consisting of Coldwell Banker Bellmarc and Coldwell Banker AC Lawrence, joined its franchise network.  Coldwell Banker The Bellmarc Group has 600 real estate agents working in seven Manhattan office locations.

 

The Coldwell Banker system also added to its large presence in Northern California, specifically along the I-80 corridor between San Francisco and Sacramento. Kappel & Kappel Realty, Inc., in Vacaville, Calif., and Solano Gateway Realty, Inc., in Fairfield, Calif., merged to form Coldwell Banker Kappel Gateway Realty, which has seven offices and 230 agents.

 

“The first half of 2013 was highly strategic for us from a domestic and international growth perspective,” said Budge Huskey, president and chief executive officer for Coldwell Banker Real Estate, LLC.  “There is no doubt that having a presence in Manhattan was critical, and we were thrilled to enhance our presence in the greater San Francisco market, the birthplace of our company. Brokerage operations who emerged from the recessionary period continue to recognize how affiliating with the Coldwell Banker brand can play in positively impacting their growth and profitability.

 

Below is a list of companies in the United States and Canada that joined the Coldwell Banker residential system during the first half of 2013:

Company

City

State

Coldwell Banker The Bellmarc Group

New York

 N.Y.

Coldwell Banker Fieldstone Realty

Georgetown

 Ontario, Canada

Coldwell Banker Guidance Realty

Antioch

 Calif.

Coldwell Banker Kappel Gateway Realty

Vacaville

Calif.

Coldwell Banker Select Homes

Rochester

N.Y.

Coldwell Banker Seaside Realty

Orange Beach

 Ala.

 

The following Coldwell Banker affiliated companies expanded their residential operations during the first half of 2013 through mergers, acquisitions or by opening new branch offices:

Company

City

State

Coldwell Banker Apex, Realtors

Dallas

 Texas

Coldwell Banker Casa Bella Realtors

Ocean City

 N.J.

Coldwell Banker Elite

King George

 Va.

Coldwell Banker Hearthside, Realtors

Allentown

 Pa.

Coldwell Banker Kehr/O'Brien Real Estate

Lake Almanor

 Calif.

Coldwell Banker King

Hendersonville

 N.C.

Coldwell Banker Lake Chelan Properties

Manson

 Wash.

Coldwell Banker Premier Properties

Saint Augustine

 Fla.

Coldwell Banker Residential Brokerage

Ft. Collins

Colo.

Coldwell Banker Residential Brokerage

Bridgeport

Conn.

Coldwell Banker Residential Real Estate

Melbourne and Palm Coast

Fla.

Coldwell Banker Timberland Properties

Boiceville

 N.Y.

Coldwell Banker Town & Country Real Estate

Fowlerville

 Mich.

Coldwell Banker Upton-Massamont Realtors

Amherst

 Mass.

 

Other notable highlights this year included:

 

  • Coldwell Banker Real Estate rolled out “Blue Carpet” advertising strategy with aggressive campaign that focuses on top award shows and high-profile television events throughout the year.  
  • Coldwell Banker Real Estate ranked highest real estate franchise in Training Magazine’s annual training Top 125 and No. 3 overall.
  • Coldwell Banker Real Estate was recognized as only real estate brand for learning and development for second year by Chief Learning Magazine.
  • Coldwell Banker Previews International® celebrated its 80TH anniversary.
  • Coldwell Banker Real Estate becomes first national brand to endorse NAR’s Realtors Property Resource®.

 

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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