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Coldwell Banker University Launches Online Learning Portal

PARSIPPANY, N.J. (March 21, 2011)Coldwell Banker Real Estate LLC, honored the last two years on the Training magazine Top 125 list, has launched an online learning portal for managers and brokers called Managing Broker Academy. The announcement came at last week’s Coldwell Banker Generation Blue Experience, the brand’s international conference.
 
“Interactivity and engagement are key components in modern learning, and we are thrilled that the new learning portal gives our network an opportunity to create a balanced business strategy. They can supplement in-person and face-to-face training with videos, podcasts and social learning tools, so our affiliated managers and brokers can further propel their businesses,” said Budge Huskey, president and chief operating officer of Coldwell Banker Real Estate LLC. “We also believe the key to a successful real estate operation lies with office managers. And we have come up with a unique way to teach, inspire and empower managers to coach today’s real estate agents, while strategically managing their business for maximum profitability.”

At no additional cost to Coldwell Banker affiliates, this learning portal opens as a virtual Coldwell Banker office where students are greeted by a helpful avatar to guide them to key collaborative educational sections such as: Online Discussion Groups and a Broker Blog, where they can engage with industry experts. The office lobby also has a real-time news feed and a collection of timely streaming videos on a back wall monitor.

The virtual office continues with two doors titled Career Development (long-term educational planning) and Training & Resources (timely educational tools) that open to allow managers to expand their experience. In the Career Development room, students fill out a personal development plan and work with a virtual counselor to create their professional development roadmap. The Training & Resources room features core categories for growth including: Productivity & Profitability, Leadership, Recruiting & Retention, Training & Coaching and Business Planning.

“We’re committed to delivering a comprehensive online training platform that leads to business success for everyone in our franchise network,” said David Birnbaum, vice president, learning, Coldwell Banker Real Estate LLC. “So our goal is to continue to leverage the latest web technology and learning science to create a collaborative environment in an interactive world. We recognize that our affiliated office managers are extremely busy so it is critical that we give them a no-fee, no-registration, easily launched training platform, such as short, engaging podcasts and professionally produced videos from industry experts.”

According to recent data collected by Coldwell Banker University:

  • 99 percent of their students reported immediately applying what they had learned
  • The students who completed a live, online sales program reported a 20 percent increase in their performance

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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