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Coldwell Banker Releases Mobile App for Smartphones

PARSIPPANY, N.J. (January 3, 2013) – Today Coldwell Banker Real Estate LLC announced the launch of its new mobile application, complete with key features that produce a unique user-friendly interface for ease of functionality and an enhanced domestic and international home search experience. The new Coldwell Banker® application for AndroidTM and iPhoneTM smartphones is available for download through Google Play and the Apple Store.

The free mobile app offers a new interactive draw tool called Map Sketch that allows users to select a search area by tracing a shape on any map to view listings. Another key addition is the My Agent feature that allows users to connect to a Coldwell Banker agent of their choice and then share their favorite homes with a single tap from approximately 1.5 million property listings available for viewing via this mobile app.

Other key features include:

·         Rich video content that is associated with various listings of homes, agents, offices and communities from the extensive collection of videos found on Coldwell Banker On Location®.  

·         Ability to utilize the Yelp! online community to gain an understanding of a neighborhood’s amenities, including local businesses, medical facilities, parks and other recreational interests.

“We know that consumers value seamless functionality when searching for homes on their mobile devices, and our new app brings homebuyers further customization to enhance their home buying experience,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. “We have seen a 126% year-over-year increase in traffic to our mobile platform, and approximately 25% of all traffic to the coldwellbanker.com platform is via mobile devices.”    

The new Coldwell Banker Real Estate mobile app also includes photos, social media integration via Facebook and Twitter, e-mail sharing, search capabilities for nearby homes and open houses, driving directions and a save-to-favorites function.

An overview of this new Coldwell Banker Real Estate mobile application can be viewed on the Coldwell Banker Mobile Apps page

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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