PARSIPPANY, N.J. (Sept. 26, 2012) – Coldwell Banker Previews International®, the worldwide luxury home marketing program exclusive to Coldwell Banker affiliates, was honored with the Web Award for the “Outstanding Website” achievement of excellence in design and functionality by the Web Marketing Association. The www.coldwellbankerpreviews.com placed in the top rankings for design, ease of use, copywriting, interactivity, use of technology, innovation and content.
“Luxury home buyers and sellers throughout the world have specific needs and expectations that certified Previews luxury specialists provide and the upgraded website showcases the listings and sales professionals in an entirely new way,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. “We designed the website to pay respect to the rich legacy of Previews while presenting modern amenities of iconic photography, video and multi-cultural features that buyers expect today.”
The Previews® website showcases the legacy which dates back to the 1930’s when founder Henderson Talbot used motion pictures to “preview” his affluent listings to potential clients. Along with a focus on video, new features on the site include classic theme of black and white images that “light up” when a visitor scrolls over them to reveal vibrant colorful photos. With a featured portfolio of exclusive luxury properties, complete with luxury-focused keyword function for lifestyle searches, the creative presentation offers vivid photography and a robust currency convertor, with each page available in multiple languages. The newly redesigned website also highlights the profiles of each luxury real estate specialist outlining their expertise in a striking and beautiful way with personal videos.
“Coldwell Banker Previews International is known worldwide as a leader in the luxury real estate space,” said Betty Graham, president of Coldwell Banker Previews International, NRT. “The site allows sellers to properly showcase their homes, many of which are some of the most stunning in the world, while buyers gain a sense of the true magnificence of homes in the upper echelon of local markets. We also have engrained in the website a keen focus on the importance of the Previews luxury specialists in the process and placed special emphasis in showcasing them through words, photos and video.”
Coldwell Banker Previews previously won the 2005 WebAward for Best Real Estate Website. Additionally, the Coldwell Banker national website, www.coldwellbanker.com, was named the Best Real Estate Website in 2005 and 2006.
The annual Web Marketing Association’s WebAward Competition helps to set a high standard of excellence for website marketing and development of the best websites. Now in its 16th year, the WebAwards has remained dedicated to recognizing the best websites across 96 industries through this premier worldwide award program.
About Coldwell Banker Previews International
The Coldwell Banker Previews International® program has been marketing luxury homes since 1933. This luxury home marketing program has been exclusive to Coldwell Banker affiliates since 1980. The exclusive group of certified Previews® Property Specialists make up eight percent of the approximately 83,000 Coldwell Banker sales associates worldwide. Coldwell Banker Previews International participated in more than 13,500 transaction sides of homes priced at $1 million or more in 2011. On average, Previews handles $70 million in luxury homes sales every day. The website www.coldwellbankerpreviews.com features more than 17,000 luxury properties from around the globe. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.