MADISON, N.J. (June 3, 2013) – Coldwell Banker Real Estate LLC today named Sean Blankenship as its new senior vice president of marketing. Blankenship joins the Coldwell Banker® brand with 23 years of marketing experience, most recently leading the digital strategy, development and execution for Gulf States Toyota in Houston, a leading Toyota distributor, as the director of digital marketing. Blankenship will report to Michael Fischer, who was promoted to chief operating officer in January 2013.
Blankenship will oversee and direct the Coldwell Banker brand’s consumer marketing efforts, including advertising, online initiatives, market research, public relations, internal communications and broker engagement activities. He will also guide all aspects of the Coldwell Banker brand’s web platform, including www.coldwellbanker.com and mobile platforms, as well as marketing activities associated with Coldwell Banker Previews International®, the brand’s affluent sales program.
Blankenship served as vice president of marketing for CODA Automotive, Inc., an electric vehicle and battery manufacturer in Santa Monica, Calif., before his move to Gulf States Toyota. He previously spent seven years at Nissan North America, Inc. where he worked on strategic leadership, district operations and interactive marketing for Nissan’s Altima and Maxima products along with Infiniti. He also was a group account director at iCrossing, Inc., one of the top digital agencies in the U.S.
“Sean brings a breadth of marketing knowledge in the product and brand arenas,” said Fischer. “Sean has thrived in extremely competitive environments. He is a strong strategic thinker whose field experience will allow him to be an immediate asset to the brokers, managers and agents in our Coldwell Banker system. In addition, his work with emerging technologies and exposure to international audiences makes him a superb fit to guide our marketing team in today’s evolving real estate environment.”