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Coldwell Banker Launches New Career Development Program

PARSIPPANY, N.J. (June 28, 2012) –  Coldwell Banker Real Estate LLC today unveiled its new BluePoint career development program to further enable its new and experienced agents the opportunity to grow their business.  


The platform allows Coldwell Banker managers the opportunity to quickly gauge a newly-hired Coldwell Banker agent’s productivity levels and learning needs to guide them on a “roadmap” of appropriate Coldwell Banker University courses and activities.


“Real estate learning continues to evolve,” said Budge Huskey, president and chief operating officer of Coldwell Banker Real Estate LLC.   “While market conditions vary around the nation, it’s clear that agents at different points in their careers need and expect a quality learning experience tailored to their specific skill and experience level.   Our objective with BluePoint is to create a customized path to greater career success utilizing industry best knowledge, delivered through innovative platforms providing choice on how best to learn.”


BluePoint allows managers to categorize agents into four experience levels from new agent to seasoned professionals who have at least 21 sides annually.  The manager uses pre-established course suggestions for each category and is able to track agent progress and refer to built-in talking points for scheduled coaching sessions. BluePoint includes several Coldwell Banker exclusive programs, along with others from CRS, REBAC and SkillSoft, a leading provider of business and interpersonal skills courses.


“BluePoint solved a significant need I had in working with our agents who just joined our office,” said Linda Bradley, associate broker of Coldwell Banker TEC in Metairie, La., who participated in the BluePoint pilot program.  “Like most managers, I work with a large number of agents at various experience levels who need tailored coursework, and having easily accessible and established courses helped me not only recruit new agents but grow their profitability.”
 

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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