Coldwell Banker Announces New Franchise Affiliate in NYC

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 MADISON, N.J. (June 13, 2013) – Coldwell Banker Real Estate LLC today announced that The Bellmarc Group has joined the Coldwell Banker® franchise system in the flagship market of Manhattan.

Led by owners Neil Binder, Anthony DeGrotta and Larry Friedman, Coldwell Banker The Bellmarc Group will now do business as Coldwell Banker Bellmarc and Coldwell Banker AC Lawrence, with a combined 600 real estate agents working in seven Manhattan office locations.

Bellmarc, co-founded by Binder in 1979, is one of the largest residential brokerage companies in Manhattan. The company expanded into Manhattan residential rentals in 2012 with the acquisition of AC Lawrence Real Estate LLC. The owners of that company, Anthony DeGrotta and Larry Friedman, joined Binder in forming a new umbrella company, The Bellmarc Group.

“This is a historic day for the Coldwell Banker brand,” said Budge Huskey, president and CEO of Coldwell Banker Real Estate, LLC. “We took great care in identifying the right company to award a Manhattan franchise.  Throughout the process we were extremely impressed with Neil, Anthony and Larry and their shared vision for growing the Coldwell Banker brand and our Previews® luxury marketing program in this gateway city.”

Our company history is rooted in providing professional service to our clients and customers throughout the many neighborhood offices we have in Manhattan,” said Binder, who will serve as president of Coldwell Banker The Bellmarc Group. “We saw Coldwell Banker as a logical extension of our desire to be the best in the business. We consider Coldwell Banker to be the premier international real estate brand with incredible reach into such locations as Europe, Asia, and Latin America and we are proud that they viewed us as a worthy partner in serving the Manhattan residential market.  Larry, Anthony and I will continue to operate our company and we are enthused about the strategic growth plan we have in place.  We are confident that our association with Coldwell Banker will allow us to better serve our agents, reach domestic and international consumers through the amazing resources and tremendous referral network offered by Coldwell Banker.”

Coldwell Banker The Bellmarc Group has offices at the following Manhattan locations:

Coldwell Banker Bellmarc Downtown - 16 East 12th St.

Coldwell Banker Bellmarc East - 1178 Lexington Ave. 

Coldwell Banker Bellmarc Midtown - 681 Lexington Ave.

Coldwell Banker Bellmarc West - 2200 Broadway

Coldwell Banker Bellmarc Gramercy/Chelsea - 48 West 22nd St.

Coldwell Banker AC Lawrence - 936 Broadway

Coldwell Banker AC Lawrence - 729 Seventh Ave.