When buyers start looking for their dream home, many start with the available real estate listings in their area. A home listing is the first place most sellers show off all the best features of their homes, ranging from their master bedroom and bathroom suite to their wraparound porch and deck. Because homeowners may only get a few sentences to advertise their properties, it's important to make them count and avoid some of the most common mistakes sellers make.
Working with a real estate agent before listing a home is a good place to start. Agents are experienced in writing listing descriptions and will ensure that buyers properly feature all the highlights that a home has to offer.
It's natural for homeowners to want to paint their home in the best possible light by using phrases such as "best home on the market" or "won't find a better deal than this." However, overselling a home's features can backfire in a number of ways, according to Bankrate.com. First, home buyers may view these descriptions with skepticism and automatically assume there is something off about the home. While buyers love a good deal, there is some truth in the "too good to be true" notion that may prompt buyers to steer clear of these offers.
In other cases, building up a home too much can create high expectations in buyers that, if not met, may turn away more individuals than it attracts. For this reason, focus on descriptions that highlight the best features of the home. Rather than listing a property as "a steal," emphasize the natural light that pours through the dining room, or the granite countertops and hardwood floors. Features and characteristics that a buyer can visualize may have a stronger impact than subjective descriptions of the property.
Be careful with pricing
When it comes to deciding on a price for a home, consult closely with a professional real estate agent, who can provide a wealth of information about the market, neighboring prices and other factors that may influence a home's value. This can help homeowners avoid pricing a home too high or too low. While beautiful pictures and descriptions of a house may entice potential buyers, properties that are priced too high may quickly turn them away before they reach a home staging. Homes that are priced too low may have a similar impact, as buyers may perceive there is something wrong with the property.