PARSIPPANY, N.J. (Jan. 28, 2013) – Coldwell Banker Real Estate LLC President and Chief Executive Officer Budge Huskey today announced the promotion of Michael Fischer to chief operating officer. Previously, Fischer served as the brand’s chief marketing officer.
Continuing to report to Huskey, Fischer retains oversight of the brand’s global marketing efforts and will hire a senior vice president of marketing. Fischer will now also lead the brand’s internal operations, learning, talent attraction, international and events groups, focusing on servicing approximately 3,300 Coldwell Banker offices in 50 countries and territories. He will remain active in franchise sales activities.
Fischer joined Coldwell Banker Real Estate in February 2008 as its senior vice president of marketing and was named chief marketing officer in April 2010. Under his guidance, Coldwell Banker recorded the three highest-rated TV ads in real estate over the last three years according to Ace Metrix, including the most recent “Value of a Home” campaign that helped consumers focus on the emotional and lifestyle benefits of homeownership.
He also guided the expansion of the Coldwell Banker online platform into mobile, iPhone, iPad and Android apps along with creating expanded search capabilities including the BlueScape® visual search tool. He championed the real estate industry’s adoption of video with the 2009 debut of Coldwell Banker On Location®, the brand’s YouTube channel created in partnership with Google and YouTube, which currently houses more than 50,000 videos.
“I have enjoyed working side-by-side with Mike and recognize his passion for the Coldwell Banker brand, creative skills and operational acumen,” said Huskey. “His relationships within our brand and across the industry are exceptional, and he is greatly respected by brokers and agents alike. His efforts in increasing the Coldwell Banker brand value proposition have been monumental and his influence on our company culture is visible in so many ways, including his work to redefine our annual conference into the Generation Blue Experience.”
Fischer joined Coldwell Banker after spending 15 years at Nissan North America, Incorporated, most recently as director of marketing communications. In this role, he led all strategic planning and creative development for Nissan and Infiniti division marketing activities including TV, print, marketing collateral, point-of-sale, and auto industry trade shows. He also oversaw regional marketing efforts, including coordination with dealer associations and field offices. He also served as director of market research and brand management.
He earned his undergraduate degree from Rutgers University in 1981 and an MBA in marketing and finance from UCLA’s Anderson School of Management in 1992.