Coldwell Banker Canada affiliates join Cartus

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Coldwell Banker Canada awarded priority status by Cartus for relocation leads

Coldwell Banker Canada affiliates join Cartus Broker Services Network


Burlington, ON – February 23, 2012  Coldwell Banker Canada announced today that it has joined the newly initiated Cartus Broker Network in Canada and has been awarded priority status for Cartus’ relocation leads placed in Canada.  Coldwell Banker Canada’s 235 affiliate offices and their servicing territories will be included in Cartus’ global supplier database. The awarding of priority status to Coldwell Banker is part of Cartus’ continuing strategy to grow market share in Canada following its acquisition of Primacy Relocation in 2010.  Both Coldwell Banker and Cartus are subsidiaries of Realogy Corporation—a leading global provider of real estate and relocation services. 

“Coldwell Banker has a strong national presence with offices in every province in Canada, except Quebec, and in the Yukon and Northwest Territories,and our offices will now have priority status for relocation leads being placed by Cartus in Canadian markets,“ said John Geha, president of Coldwell Banker Canada Operations ULC. “This relationship with Cartus will help open new doors for Coldwell Banker professionals across Canada.”  

Cartus provides global relocation solutions to a corporate client base that includes nearly 60% of the Fortune 100 and provides service into and out of more than 160 countries.  With more than half a century of experience helping clients with their mobility, outsourcing, consulting, and language and intercultural training needs, Cartus has developed an international real estate referral network with over 900 brokers in 3,500 offices.

“Cartus is excited about the opportunity to work with the Coldwell Banker affiliates across Canada to service the real estate needs of our clients and their relocating employees,” said Denise Porter, Vice President, Cartus Broker Services. “We look forward to bringing our more than 50 years of experience developing, training, and managing the U.S. Cartus Broker Network to our relationship with Coldwell Banker Canada.  Our goal is to develop a world-class network of brokers and trained agents to exceed our clients’ and customers’ needs in Canada.”      

In addition to relocation leads placed with Coldwell Banker Canada, Cartus will continue to work with other leading brokers in markets where Coldwell Banker may not have a presence, or where client requirements call for multi-brand representation.

Under the new referral relationship, Cartus’ corporate clients and their relocating employees will receive an enhanced level of service, due to integrated technology and specially trained representatives from Coldwell Banker Canada. 

“Coldwell Banker is renowned for our award-winning  education platform, and we are now adding Cartus’ award-winning relocation training to be delivered by Cartus Broker Services, beginning this month,” confirmed Geha.  “This specialized training, combined with our Ultimate Service® philosophy of listening to the customer and customizing our service to meet their individual needs, will ensure that individual transferees referred to Coldwell Banker Canada will be provided with an outstanding service experience.”  Coldwell Banker Canada’s service promise is backed by a proven track record in customer satisfaction.  Coldwell Banker has earned a 98% overall satisfaction rating from Canadian homebuyers and sellers for 15 consecutive years,.

“Coldwell Banker Canada brokers and sales representatives will now have unique opportunities to service the real estate needs of Cartus clients and their relocating employees,” concluded Geha.  “It’s truly a win-win scenario.”